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I really just do not get it. Am I supposed to be seeing just the slightest hint of the cloud formation taking on the shape of the bottle? If so this is desperately lacking decision-making. If that is not the point then I have missed the point completely.
This is not Photography, this is picture taking.
Hyh, very nice ad :) A view of the sky when you drink last drop of Danone :D
I think the idea is just normal. Nothing great. And again, repeated 3 times. Nope, there is no cloud formations.
: : Mystique : :
It's so good, you want to drink to the very last drop. And, youghurt flows slow, so looking up to the sky is a normal thing to do when you drink this product. I think it's a great idea.
I think the creative is in love with himself. The ad doens't say anything about the product except that it's good. How many products in that category say that? By the way, speaking of cloud formation, the one on the bottom left corner looks odd. Like a bad photoshop effort.
I don't agree. Yes, it only says that is good, but in this time and age all products are good, and the challenge is to say it's good in an original way. I think this ad does that.
I agree however on the lousy PS job. It looks like the clouds have been mirrored. That looks bad!
JB whatever you think, its very simple and great idea.
I loved it.
i think it's brilliant...
I think this is from a portfolio of a student trying to make his way into advertising. Not everything that comes out of South America is good. This ad is simply too simple and people who think this is a brilliant ad should start looking for another job.
That would be me than. :)
Show me your portfolio and I tell you.
Beruto an ad cant be good or bad just because u didnt like it. even if its a students work, its nice one.
the simplest idea is the best idea.
you show me your portfolio and i cant give you job but will definately tell you where you stand.
Dear Mahmood,
There is no need for you to stand up for anyone, but if you must. I've checked some samples of your work on this site and though it's difficult to judge a person's work based on so little I can say that you simply are not in the position and definitely do not have the level to tell me where I stand and I'm sure you don't have the authority to hire anyone.
Kind regards,
A. Beruto
This ad is soooooooooooo crypitc, that theres no way the normal viewer would get it.
Very poor
How do you define normal viewer? Average intellect, I say.
Do we care about average people? Is it more effective to reach 50 normal people or to touch 15 above normal?
I dont think that anyone with average intellect would get it, and only a small percentage of ad-aware people would actually get it!
Its all down to the target market, and I dont think that Danone solely sells to art directors and creative directors!
Let's face it. Ads are not supposed to be another PhD lesson. This ad is brilliant to the award-at-all-cost
ad school of thought. But as a consumer i wonder how many targets would make that effort before reaching
for competing drink on the shelf.
Your observation about the award-at-all-cost-ad-school I kind of share but this ad is trying to be witty for wit sake. As a figure of speech: this ad is a wank, a good ad is copulation with climax.
whats danone dan up????? sick ad...if u drink a danone, even an ordinary building will look like a skyscraper. is that it??? as someone said, is danone yoghurt? or is it alcohol?
The idea is nice. But it should be executed in a better way.
I like it, but it gives room just for one ad... you posted the same thing three times.
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