Danone: Bomb

Danone Densia with calcium and vitamin D.
Young bones forever.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Laura Esteves
Copywriter: Marcelo Conde
Art Director: Eiji Kozaka
Illustrators: Macacolandia, Gabriel Bueno, Romulo De Oliveira
Art Buyers: Monica Beretta, Stephanie Wang, Elaine Pereira
Account Supervisors: Alessandro Cardoni, Helena Brant, Natalia Vasconcelos
Planners: David Laloum, Eliana Yamaguchi, Erika Kitabayashi, Mariana Quintanilha
Media: Gustavo Gaion, Inajá Ramos, Daniela Gazzano

July 2013


monoliz's picture
1304 pencils

i doubt this sort of humor is aligned with their target. also i understand color choice of visuals, but danone densia at the bottom is too abrupt and is looking disharmonious.

morse's picture
17026 pencils

I agree, so out of touch with the aging population on all levels possible.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tirthomitro's picture
2758 pencils

agree with monoliz

they showed me a picture & i laughed
dignity has never been photographed

certaintly's picture
3994 pencils

horrible execution choice

kleenex's picture
40716 pencils

Art is solid, but the idea is not.

YoungTurk's picture
19 pencils

Interesting but no.

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