Danone Activia: Women lead

Women lead 65% of all families, but only 3% of companies.
Some things are hard to digest.
That's why we recommend Activia every day.

Advertising Agency: Y&R, Prague, Czech Republic
Chief Creative Officer: Jaime Mandelbaum
Creative Directors: Jitka Bret Srbova, Marco "Eddie" Antonio do Nascimento
Account Director: Linda Hennessy
Account Supervisor: Pavla Dubravska
3D: Marek Motalik
Retouching: Furia

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13 comments

luispiter's picture
luispiter
2756 pencils

Interesting estadistics

Ron Burgundy's picture
Ron Burgundy
1636 pencils

hard product to sell, "poo-gurt" is.

DIVPravin's picture
DIVPravin
54 pencils

good job

aries's picture
aries
30 pencils

Nice series G8 job. nice typography.

Jupiter's picture
Jupiter
547 pencils

errrrr...so if i take Activia everyday, i can digests all this "facts" easily???

commenting just to gather more pencils:-)

dadada's picture
dadada
1715 pencils

i think creatives should go farther

Everybody is creative, be yourself.

Master Jack's picture
Master Jack
64 pencils

Interesting stats. But i'm not really sure they will help to sell the product. Or that Activia will help you digest them. Still kind of like these, though.

chapelier's picture
chapelier
154 pencils

Quite funny, not particularly relevant to the product though... not sure if female subordination can sell yogurt.

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

Glut's picture
Glut
3947 pencils

nice approach. Bad art

Vingy's picture
Vingy
474 pencils

As Glut said, the approach is interesting but the art is horrible. Interesting facts, but will those facts be of any relevance to the target?

Boxey's picture
Boxey
8885 pencils
morse's picture
morse
14049 pencils

The art direction is nice. The idea is not so original.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bvital's picture
bvital
198 pencils

copy needs to be revised,(bottom lines-next to the product), over all a different approach, good art, neat and clean,if any one cant digest this campaign then its time for you to go for DANONE ACTIVIA

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