Danone Activia: Women lead
Women lead 65% of all families, but only 3% of companies.
Some things are hard to digest.
That's why we recommend Activia every day.
Advertising Agency: Y&R, Prague, Czech Republic
Chief Creative Officer: Jaime Mandelbaum
Creative Directors: Jitka Bret Srbova, Marco "Eddie" Antonio do Nascimento
Account Director: Linda Hennessy
Account Supervisor: Pavla Dubravska
3D: Marek Motalik
Retouching: Furia
13 Comments
Interesting estadistics
www.barcreativo.com
hard product to sell, "poo-gurt" is.
good job
Nice series G8 job. nice typography.
Aries
http://breathingcommunication.blogspot.com/
errrrr...so if i take Activia everyday, i can digests all this "facts" easily???
commenting just to gather more pencils:-)
i think creatives should go farther
Critics are easy.
Interesting stats. But i'm not really sure they will help to sell the product. Or that Activia will help you digest them. Still kind of like these, though.
Quite funny, not particularly relevant to the product though... not sure if female subordination can sell yogurt.
keeping the right side of your head warm.
http://thethinkingtoque.blogspot.com
nice approach. Bad art
As Glut said, the approach is interesting but the art is horrible. Interesting facts, but will those facts be of any relevance to the target?
Done in 2002.
http://www.luerzersarchive.us/searchresults.asp?rp=1&qid=1448598
The art direction is nice. The idea is not so original.
What hath God wrought
copy needs to be revised,(bottom lines-next to the product), over all a different approach, good art, neat and clean,if any one cant digest this campaign then its time for you to go for DANONE ACTIVIA
bvital
http://be.net/javednz