Danone Activia: Traffic Jam

Accumulation is never good. Drink Activia every day.

Advertising Agency: Y&R, São Paulo, Brazil
Creative Directors: Marco Versolato, Mariangela Silvani
Art Directors: Leon Valente, Cleber Cardoso, Marco Versolato
Illustrators: Fausto Uehara, Leon Valente
Published: April 2010

Related videos by Shutterstock

16 comments

Guest's picture
Guest

Layout seems a bit odd.

AssassinX's picture
AssassinX
1329 pencils

Not bad, haha.

Activia is a yoghurt brand right?

Guest's picture
Guest

Yes it is
the product is supposed to regulate the intestinal function thats why all trucks in the ad are transporting food

mamn's picture
mamn
100 pencils

Nice idea, different approach!

Mamn

Guest's picture
Guest

Cool!

Minerva Pinto's picture
Minerva Pinto
1394 pencils

I like the idea... I would have recommended an upgrade on the artwork though

ichan's picture
ichan
80 pencils

all trucks. no cars? nice approach, though.

Guest's picture
Guest

Good idea

Guest's picture
Guest

nice. very good ideia and art director

Guest's picture
Guest

the guy ate a lot...

Guest's picture
Guest

all guests r from y&R...?

Guest's picture
Guest

most guest i mean

Guest's picture
Guest

Likening intestinal constipation by lack of intestinal flora to a traffic jam... perfect juxtaposition displayed there. :3 (Although I much prefer these trucks accumilating rust for added effect)

~RabidLeroy

Guest's picture
Guest

The activia ad with the guy trying to talk ("this is really good") with his mouth full of food is disgusting. I suppose his mother never taught him that trying to talk with your mouth full of food is bad manners!

Guest's picture
Guest

Ugh!!! the most annoying ad on tv!!!!

Log in or register to post comments