Women do the cooking in 80% of households.
But 90% of the tv chefs are men.
Some things are hard to digest.
That's why we recommend Activia every day.
Advertising Agency: Y&R, Prague, Czech Republic
Chief Creative Officer: Jaime Mandelbaum
Creative Directors: Jitka Bret Srbova, Marco "Eddie" Antonio do Nascimento
Account Director: Linda Hennessy
Account Supervisor: Pavla Dubravska
3D: Marek Motalik