Danone Activia: Cooking

Women do the cooking in 80% of households.
But 90% of the tv chefs are men.
Some things are hard to digest.
That's why we recommend Activia every day.

Advertising Agency: Y&R, Prague, Czech Republic
Chief Creative Officer: Jaime Mandelbaum
Creative Directors: Jitka Bret Srbova, Marco "Eddie" Antonio do Nascimento
Account Director: Linda Hennessy
Account Supervisor: Pavla Dubravska
3D: Marek Motalik
Retouching: Furia

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5 comments

luispiter's picture
luispiter
2756 pencils

interesting

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

The AotW rating for this ad is pretty low though I kinda like it :)

dadada's picture
dadada
1719 pencils

first idea the concept is nice but the idea needs to be rethinked.

Everybody is creative, be yourself.

lalmadv's picture
lalmadv
78 pencils

Good idea, funny way to tell women the product is close to their problems.

Luikah's picture
Luikah
62 pencils

These kind of facts are not supposed to be digested at all.

The concept should be rethinked.

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