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23 comments

k-rocka's picture
k-rocka
428 pencils

This campaign is too smart for my feeble brain! Can anyone explain?

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

is the point here that she's still with the last guy? or is it that he's a construction worker, which stands out when all the other guys are actors and directors.

tjb1970's picture
tjb1970
488 pencils

it's pure borrowed interest. but the connection is not made clear as far as i can tell. seems they are trying to show that great things eventually become not so great, kind of like second hand clothing. not sure if that's the point you want to be making, but that's what i take away from it. doesn't really work for me.

twelve_noon's picture
twelve_noon
617 pencils

maybe you have to become less famous thus poorer in order to buy those second-hand designer furniture... but multiple translations for an ad mean 1 thing=not a strong clear message

twelve_noon's picture
twelve_noon
617 pencils

or maybe you have to wait for rich people to start getting poorer so that they have to sell their furniture and you can buy them... whatever

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I think it's just that she married guy after guy after guy until she found the one that she has stuck with.

Although, that doesn't really relate to second hand furniture because I don't have to wait and wait until I find the perfect couch. I can go to a second hand store right now and buy my perfect couch if I want to.

ivan's picture
ivan

I think this is a parallel between "second hand woman" and second hand clothes.

Ivan Raszl, admin of AotW

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

But they're not selling clothes Ivan. Designer furniture. Or am I being dumb?

ivan's picture
ivan

Sorry, yes.

Ivan Raszl, admin of AotW

Monic's picture
Monic
14 pencils

:)))) Very funny, very intelligent i think. I really liked very much.
I don't agree it's not clear... if you really wanted something
in the past, now you have a chance to get it. it's clear right...

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

oh i get it. It's not elizabeth taylor who waited to find the one, it was the construction worker who waited for her.

still not sure how that relates to secondhand furniture.

Dick Huges's picture
Dick Huges
939 pencils

I think is very intelligent concept and is funny.

miko1aj's picture
miko1aj
3097 pencils

Sure, great idea. Nice art direction. Very good.

DarkSide's picture
DarkSide
1068 pencils

I like it.
It´s true that the timeline has been used a lot, but still there´s something interesting about this campaign

tjb1970's picture
tjb1970
488 pencils

still don't think it's very clear. i get it now... if you wait long enough, you'll be able to get e. taylor or s. stone, just like 2nd hand furniture. but obviously a number of people are struggling to get to that point. i just don't think the link is made clearly enough, but there is definitely a nice thought there (although it's still complete borrowed interest).

hang-the-dj's picture
hang-the-dj
1262 pencils

I agree that these are a bit confusing.

At first I was trying to figure out what the stars pictured were waiting for, but once you realise it's not them doing the waiting it makes more sense.

Would people really spend that much time with it though?

MarceloG's picture
MarceloG
820 pencils

To me, a lot clear. It shows thai if you can´t get something while its
the hottest stuff around(as Elizabeth Taylor was on the 50's), you could
just wait for it to be less "wanted", when it becomes a second hand item.

That's why the construction worker got Taylor, because she is not that
hot any more.

-------
Sorry for my English! I am a lot better in Portuguese.

RAZ21's picture
RAZ21
257 pencils

call me stupid but i didn't get it at first. i did get the whole decadence of the personas used in the ads and that they were once million dollar babies but ended up being cheap. but the copy didn't help me get that. still the concept is really really smart.

a bit too smart for me obviously!lol

hotmail's picture
hotmail
26 pencils

Blah

Andreas TM's picture
Andreas TM
129 pencils

Good concept. Not sure the AD helped though...

me thinks's picture
me thinks
722 pencils

First, she marries Hilton Hotels’ Owner.
Then high-profile actors. One after other.
And, ultimately marries a construction worker.

From Hilton Hotels’ Owner to Construction Worker. It’s the same good-old Elizabeth Taylor that they get.

See the connection? Same designer furniture used by rich-and-famous will be yours.

I kinda like it.

Monic's picture
Monic
14 pencils

One thing is very clear... This campaign has won all awards of Turkey.
It was winner at Kırmızı Awards which is the national print advertising competition.
Also it was winner at Milliyet's Cannes Festival Prediction Award.
And now it's in finalists of New York Festivals Print Advertising.
Let's see what's next.

LisAD's picture
LisAD
446 pencils

haha... I liked this one!!! :D
smart... clever...

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