Danio by Danone: Shotgun

Kill Your Hunger

Advertising Agency: Y&R, Warsaw, Poland
Creative Director: Michał Nowosielski
Art Director: Łukasz Słotwiński
Copywriter: Witek Koroblewski
Illustrators: Łukasz Słotwiński, Grzegorz Oleśniewicz
Published: February 2011

24 comments

Davai's picture
Davai
615 pencils

Horrible

dean viii's picture
dean viii
1674 pencils

Agree.

Dingleberry Jack's picture
Dingleberry Jack
248 pencils

I second that.

TommyO's picture
TommyO
1866 pencils

Makes me wanna put a gun in my mouth.

miko1aj's picture
miko1aj
3092 pencils

I like it very much. In polish, this phrase is not dangerous at all. Different thing is that, besides i like campaign of killing lil'-hunger, the promise here given is hmmm... overpromise.

YJ's picture
YJ
372 pencils

Sorry, not a good campaign.

javoespinoza's picture
javoespinoza
118 pencils

suicidal hunger

Arce's picture
Arce
20 pencils

Sorry, but is disgusting!

Arce

kleenex's picture
kleenex
37456 pencils

Horribly done..

hmaffia's picture
hmaffia
747 pencils

Yeah, sure... If I'm dying of hunger, of course i'm going to have a yogurt as meal.

The conclusion I get seeing this ad is that i'll die hungry anyway.

ElCaza89's picture
ElCaza89
323 pencils

wooow....this is so wrong at many different levels haha

owsianka's picture
owsianka
103 pencils

I don't like it.

danoneeater's picture
danoneeater
10 pencils

total oldschool, like 25 years ago

omarjongar's picture
omarjongar
88 pencils

So bad, Art direction is not everything

小狗熊's picture
小狗熊
2 pencils

有意思

朱金鑫's picture
朱金鑫
8 pencils

i don`t think so,the idea not direction

Manoma's picture
Manoma
1108 pencils

Yep, too bad for me too,
even the AD in not so bad, it's créating a bad feeling
like having a gun in the mouth...
Sorry.

Manoma's picture
Manoma
1108 pencils

Yep, too bad for me too,
even the AD in not so bad, it's créating a bad feeling
like having a gun in the mouth...
Sorry.

Manoma's picture
Manoma
1108 pencils

Yep, too bad for me too,
even the AD in not so bad, it's créating a bad feeling
like having a gun in the mouth...
Sorry.

Boxey's picture
Boxey
8881 pencils

Nope.

dadada's picture
dadada
1720 pencils

very bad, kill your hunger?? with a small yoghurt? missed ad!

Everybody is creative, be yourself.

Glut's picture
Glut
3937 pencils

wtf? terrible idea,art and line

freakart's picture
freakart
534 pencils

ha, I like it!

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magdalen_o's picture
magdalen_o
6 pencils

believe me or not, tagline is brilliant and extremely popular in polish :D
- for art direction

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