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Daniela

Published/Aired: 
June 2007
Description: 

too many age spots to be in an anti-aging ad
but this isn't an anti-aging ad. this is pro-age.
a new line of skin care from dove. beauty has no age limit.

Advertising Agency: Ogilvy & Mather, Chicago, USA
Creative Director: Maureen Shirreff
Copywriter: Rebecca Rush
Art Director: Rock Pausig

Comments (29)

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Highest Rated

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Dove, American Express, IBM or what have you. You can just tell it's an Ogilvy (USA)
ad from a mile away. Arrrrghh! :(

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Dove, American Express, IBM or what have you. You can just tell it's an Ogilvy (USA)
ad from a mile away. Arrrrghh! :(

esotericusername's picture
esotericusername
Activity Score 313

beauty has an age limit.

Jumo's picture
Jumo
Activity Score 592

-1 !!!

---
Jumo,
Art Director FP7 Morocco

velle's picture
velle
Activity Score 1550

yes, beauty has an age limit.
but after a point, i think it ceases to matter too much because you stop seeking approval from others and start seeking your own, because you know when you were young and beautiful, people wanted to associate with you for purely selfserving reasons - your beauty gave them pleasure - and that's ok, because youve done it too, and you will continue to do it - it's human nature.
but at the same time, you also see that you can be forgiving, and even if they dont give you want you want, you can find a way to still be really happy.
and then when you think about it, youve learned how to be more selfreliant, more compassionate, more... humane.

i woke up on the right side of bed today :)

Cooxie's picture
Cooxie
Activity Score 124

It would have been great to also have the photographer in the credits.

Blahg's picture
Blahg
Activity Score 616

I liked this campaign until I actually investigated the packaging. They didn't follow through on the concepts execution. The packaging tells people that it will "make your skin look and feel younger" which is the anti-thesis of this concept. It doesn't matter how good an ad is, if when the consumer goes to purchase the product the packaging contradicts the advertising your campaign is less successful.

Ad Junkie At Large's picture
Ad Junkie At Large
Activity Score 554

so true. it's input like that, backed up with research that make this website so worth while. thanks blahg

Jumo's picture
Jumo
Activity Score 592

+1

---
Jumo,
Art Director FP7 Morocco

nautylus's picture
nautylus
Activity Score 77

finally a brain rather than a mouth :)

velle's picture
velle
Activity Score 1550

well said, blahg.
however, it also meant the agency that did this, did a good job out of it.
our job is to sell, it matters less how well a product performs. as long as it performs, somewhat.

i know how this makes me sound. i have questionable morals.
but yes, i have questionable morals. im in advertising.

Spanky's picture
Spanky
Activity Score 4899

the tv is good. nice idea behind it. but the print is pretty flat.

Pacific Blue's picture
Pacific Blue
Activity Score 335

OMG!
Did you find the "© Unilever" in her leg?
WTF!!!!

magintosh's picture
magintosh
Activity Score 62

dude thats sick as shit. saw that also.

why would that be placed there?

velle's picture
velle
Activity Score 1550

LOL. i bet it was to make someone happy.

twelve_noon's picture
twelve_noon
Activity Score 617

how did you notice! and how did it get there?

ahmed ragheb's picture
ahmed ragheb
Activity Score 297

HUH where's the beauty !?

Rog's picture
Rog
Activity Score 6082

Love to hear the focus groups comments on this little doozie.

>>>> That's not an ad. THIS is an ad.

TopJeff's picture
TopJeff
Activity Score 479

I like the concept, but I don't like this pose as much as the "Diana" version.

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

deep_tracy's picture
deep_tracy
Activity Score 588

i like these and all. i'm just wondering... where'd they get these old ladies? are they retired porn stars?

Ad Junkie At Large's picture
Ad Junkie At Large
Activity Score 554

no they're everyday women, and i believe that all women young and old are beautiful in their own way hahahaha i'm sorry

velle's picture
velle
Activity Score 1550

dont look at them like that. old ladies need love too.

Bob Bobman's picture
Bob Bobman
Activity Score 14

Maybe I'm too cynical for this but...

1. The art director surely must have done a casting to find an old woman who's not pretty but in no case too ugly. Meaning he must've said a few times...bah too ugly.

2. With a professional photographer and some nice lighting even I look pretty in the pink.

heymmb's picture
heymmb
Activity Score 49

I agree with you all

The `real beauty` campaign has a lot of lies. Actually, the little fat girls in the ads are a little pretty
They didn`t put really uggly girls without kilos of photoshop

I wanna see a campaign without make up, photoshop and exccelent photographers

This... is the real beauty.

velle's picture
velle
Activity Score 1550

thats branding suicide. they dont want to turn whole segments of their target audience off. this is advertising - we deliver fantasy. fantasy that's as close to reality as possible

matat's picture
matat
Activity Score 40

The unilever c in her leg is hilerious, why is it there? ba haaaa

postman's picture
postman
Activity Score 951

Easy, she's property of Unilever. Want to buy her? What about, let's say... 2,000 $? ;)

matat's picture
matat
Activity Score 40

lol, um no thanks!

Guest's picture
Guest

the messege is good, to let women breathe for once and not burry themselves under the pressures of looking young always. they do get old and its ok

sree ram's picture
sree ram
Activity Score 4

there is a limit for copyrights and CopyWriting..this had exceeded both i guess..

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