Danai Bookstore: Science fiction

Danai Bookstore: Science fiction

With a book, you are never alone.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Director: Zenobia Pithawalla
Art Director: Payal Chugh
Copywriter: Delara Sidhva
Illustrators: Rahul Gaikwad, Yadnyee Shingre (giantrobot.in)
Published: November 2007

Your rating: None Average: 9.2 (162 votes)

Comments

Advertising Pawn's picture

Astounding job on the illustrations (all 3 of them). Very curiosity-grabbing.

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i wish idea was as good as illustrations...

It fits better as an ad for the comic books departament.

peterstrange's picture

Well done

yeah they did a good job

Great illustration...but where's the great idea???

"Bowww Wowww"

Charlie Pratt's picture

These are so good. The illustrations ARE the idea.

http://www.charlieprattdesign.com

beautiful art direction !! Loved it!!

www.wordsofbabel.blogspot.com

Agree with PuppiePoppy.
Execution isn't an idea. >>>> That's not an ad. THIS is an ad.

best of the lot!!!!! amazing illustrations

Again, my comment about using real people instead of illustration is even more relevant here. On this execution the headline would be more appropriate if it said :

"With a COMIC book..."

Guess they couldn't afford a shooting for that idea

nice ! great !

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