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Danai Bookstore: Murder mystery

Danai Bookstore: Murder mystery
Your rating: None Average: 9.3 (115 votes)

With a book, you are never alone.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Director: Zenobia Pithawalla
Art Director: Payal Chugh
Copywriter: Delara Sidhva
Illustrators: Rahul Gaikwad, Yadnyee Shingre (giantrobot.in)
Published: November 2007

14 Comments

Advertising Pawn's picture 421 pencils

Astounding job on the illustrations (all 3 of them). Very curiosity-grabbing.

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adgoddess's picture 352 pencils

nice art direction in all 3 ads, but this one depicts, well, the least desired world to immerse yourself in.

peterstrange's picture 141 pencils

Well done. This one is my favourite. Great illustration.

talay's picture 266 pencils

very impressive...

LeeHarvey's picture 3087 pencils

I'm sorry but I don't like the illustrations at all... If they were scetches for the presentation to the client, okay, and then make real photographs of it. Not this naïve art. But hey, seems I'm the only one here, looking at the other comments...

Tincho's picture 1099 pencils

The concept isnt new, but I like the campaign anyway, the illustrations are awesome.

jazarah's picture 1270 pencils

nice campaign, liked it

puppiepoppy's picture 1642 pencils
Charlie Pratt's picture 427 pencils

HOLY CRAP. I love this. I know it's graphic, but I love the direction. Great perspective, too. The tagline, eh, not as much. But overall.. GREAT ad. How do you NOT look at this ad and start piecing together a story?

http://www.charlieprattdesign.com

kergu's picture 6580 pencils

ooohhh nice!...

vidya.shankaran's picture 687 pencils

Brilliant!!!!!!!!!! amazing graphics!!

ideabox's picture 6 pencils

lovely execution...

'keep thinking'

chino65's picture 326 pencils

Great illustration.

Nice idea.

But would've been more impactful if they are shots of real people.

The other people in the visual are part of the hero's imagination as he reads the book. So using illustration makes it twice as unreal.

premc's picture 917 pencils

super illustration!

radical

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