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Danai Bookstore: Murder mystery
With a book, you are never alone.
Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Director: Zenobia Pithawalla
Art Director: Payal Chugh
Copywriter: Delara Sidhva
Illustrators: Rahul Gaikwad, Yadnyee Shingre (giantrobot.in)
Published: November 2007
Comments
Astounding job on the illustrations (all 3 of them). Very curiosity-grabbing.
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nice art direction in all 3 ads, but this one depicts, well, the least desired world to immerse yourself in.
Well done. This one is my favourite. Great illustration.
very impressive...
I'm sorry but I don't like the illustrations at all... If they were scetches for the presentation to the client, okay, and then make real photographs of it. Not this naïve art. But hey, seems I'm the only one here, looking at the other comments...
The concept isnt new, but I like the campaign anyway, the illustrations are awesome.
nice campaign, liked it
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No idea.
"Bowww Wowww"
HOLY CRAP. I love this. I know it's graphic, but I love the direction. Great perspective, too. The tagline, eh, not as much. But overall.. GREAT ad. How do you NOT look at this ad and start piecing together a story?
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ooohhh nice!...
Brilliant!!!!!!!!!! amazing graphics!!
www.wordsofbabel.blogspot.com
lovely execution...
Great illustration.
Nice idea.
But would've been more impactful if they are shots of real people.
The other people in the visual are part of the hero's imagination as he reads the book. So using illustration makes it twice as unreal.
super illustration!
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