The pencil

December 2008
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Also From This Campaign (2 items)

Advertising Agency: Storåkers McCann, Stockholm, Sweden
Art Directors: Patrik Reuterskiöld
Copywriters: Martin Johanssen, Björn Hjalmar
Illustrators: Patrik Reuterskiöld
Photographer: B-smart
Other additional credits: Nico Paredes, Ylva Krantz, Malin almqvist, Tove Dreiman

Comments (4)

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It's not not suppose to sell you the pencil. Its called Information Graphics.

You can usually find stuff like this in newspapers on a saturday. As glossy pull out that you can put on your wall. Its a very well executed piece. It has an intro, a focal point and it draws you attention into the main body of copy.

So i would think before you say "I just don't see what pencils have to do with newspapers" and "Sorry but this idea is weak" WEAK MY ARSE! im sure if you actually studied design then you would know how hard it is to fit 25 pieces of information + onto a piece of A3 paper and make it flow. Get a grip of yourself!