Agency Network: 
August 2009

Dagens industri is Swedens leading and largest business paper.

Print advertisment created by Storåkers, Sweden for Dagens Industri, within the category: Media.

If you sked us to write a few words about: coffee.
The biggest business newspaper in the nordic countries gives you the whole story.

Comments (7)

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Hiperion's picture
Activity Score 3138


Misstree's picture
Activity Score 425

A long copy ad u can't read. that's tragic! Ivan, can we get a readable version of this?


Not all who wander are lost.

xcreativity's picture
Activity Score 2374

what's the point of the ad anyways?

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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satrianee's picture
Activity Score 3748

How detailed info you can get from this newspaper on any product with commercial value.

atb2005's picture
Activity Score 13557

Well, there's more than just a few words here, and in general I don't like long copies. I still think the campaign is good though. As satrianee suggested, the idea here is that you can get comprehensive business information (the whole story) on any product. This looks like SparkNotes! It's visually appealing AND informative.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Did they include the bit about great sex coming from great coffee copy?

visualsurgeon's picture
Activity Score 86

Does adsoftheworld have editorial layout section like this?