Dagens Industri: Coffee
If you sked us to write a few words about: coffee.
The biggest business newspaper in the nordic countries gives you the whole story.
Dagens industri is Swedens leading and largest business paper.
Advertising Agency: Storåkers McCann, Stockholm, Sweden
Art Director: Patrik Reuterskiöld
Copywriter: Martin Johansen
Illustrator: Patrik Reuterskiöld
Photographer: Bsmart
Additional credits: Jacob Hamilton, Malin almqvist, Ylva Krantz, Nico Paredes, Linda Rundkvist
Published: August 2009
7 comments
saturated...
A long copy ad u can't read. that's tragic! Ivan, can we get a readable version of this?
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Not all who wander are lost.
what's the point of the ad anyways?
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How detailed info you can get from this newspaper on any product with commercial value.
Well, there's more than just a few words here, and in general I don't like long copies. I still think the campaign is good though. As satrianee suggested, the idea here is that you can get comprehensive business information (the whole story) on any product. This looks like SparkNotes! It's visually appealing AND informative.
Did they include the bit about great sex coming from great coffee copy?
Does adsoftheworld have editorial layout section like this?