Dagens Industri: Coffee

If you sked us to write a few words about: coffee.
The biggest business newspaper in the nordic countries gives you the whole story.

Dagens industri is Swedens leading and largest business paper.

Advertising Agency: Storåkers McCann, Stockholm, Sweden
Art Director: Patrik Reuterskiöld
Copywriter: Martin Johansen
Illustrator: Patrik Reuterskiöld
Photographer: Bsmart
Additional credits: Jacob Hamilton, Malin almqvist, Ylva Krantz, Nico Paredes, Linda Rundkvist
Published: August 2009

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7 comments

Hiperion's picture
Hiperion
3138 pencils

saturated...

Misstree's picture
Misstree
425 pencils

A long copy ad u can't read. that's tragic! Ivan, can we get a readable version of this?

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Not all who wander are lost.

xcreativity's picture
xcreativity
2374 pencils

what's the point of the ad anyways?

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satrianee's picture
satrianee
3748 pencils

How detailed info you can get from this newspaper on any product with commercial value.

atb2005's picture
atb2005
13567 pencils

Well, there's more than just a few words here, and in general I don't like long copies. I still think the campaign is good though. As satrianee suggested, the idea here is that you can get comprehensive business information (the whole story) on any product. This looks like SparkNotes! It's visually appealing AND informative.

Phil Lestino's picture
Phil Lestino
1682 pencils

Did they include the bit about great sex coming from great coffee copy?

visualsurgeon's picture
visualsurgeon
86 pencils

Does adsoftheworld have editorial layout section like this?

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