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The player's choice, 3

Agency: 
Published/Aired: 
February 2011
Description: 
Advertising Agency: Nbs, São Paulo, Brazil
Creative Directors: André Lima, Pedro Feyer
Art Director: Guilherme de Almeida Valverde
Copywriter: Cassio Faraco
Illustrator: Imagem Boreal

Comments (27)

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Highest Rated

gigacarol's picture
gigacarol
Activity Score 68

Great work!

morse's picture
morse
Activity Score 17364

I don't understand what the product is and what the ad is selling. This is fail in my book.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

javier bizarro's picture
javier bizarro
Activity Score 276

the product are strings for guitars and bass guitars, and the songs that are on the ad are songs that won gold record and recorded with D'Addario strings, i guess

Prof's picture
Prof
Activity Score 1449

how on earth are we supposed to know/get that. complete failure.

Quite really.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Did you bother to enlarge the ad? Then you could see rightaway that it's a guitar string. Nice ad!

Boxey's picture
Boxey
Activity Score 8881

I bothered, and saw a guitar string, and still didn't get it. It needs a little copy.

mmackinven's picture
mmackinven
Activity Score 1608

Are you in the target market? I'm not and I got it, if I was it would have come quicker :)

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Target will get it, nice idea...

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Refreshingly sensible from Brazil, and unless it's been done before, worth a 'well done'.

Well done.

pez's picture
pez
Activity Score 1802

I'm a musician so I'm target, and I got it in a second, and I really loved it! Great stuff!

the_lizard_king's picture
the_lizard_king
Activity Score 1257

I liked the ad... obviously i read the explanation from monofunk to understand it! But i think the wire artwork cud have been better and more appealing... A good thought though!

And then GOD said...
Let there be creativity!!!

masei's picture
masei
Activity Score 4

Its targeted. Its for musicians. And if there are any musicians that dont know D'Addario, then you're not a musician (even if you're not a user, but you have to know the strings, haha).

Wel done!

mr.x's picture
mr.x
Activity Score 998

If the target audience gets it, then its a win. I understood it even though i'm not a musician. Very good idea and visual.

Adaddicted's picture
Adaddicted
Activity Score 3435

Nice series indeed!

withalltherespects

abake's picture
abake
Activity Score 1264

Got it without being a musician. Great work!

dean viii's picture
dean viii
Activity Score 1686

ugh

raulbanderas's picture
raulbanderas
Activity Score 357

NICE

luispiter's picture
luispiter
Activity Score 2756

good, nice art director

jackblack's picture
jackblack
Activity Score 2350

I love this.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Beautiful composition.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Tspot's picture
Tspot
Activity Score 241

All i'm getting is "Hey, we made guitar strings look like a record." So?... I think it needs a tagline to give it some meaning.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

It's a GOLDEN record for cryin' out loud....

CuriousPencil's picture
CuriousPencil
Activity Score 4225

"The player's choice" is woven into their logo. They don't need to clutter this ad further by gilding the lily with a tagline.

Tspot's picture
Tspot
Activity Score 241

i'd prefer if this line was replaced with something closer to the message (without being redundant).
i'll admit it may not be totally necessary though, now that i've thought about it some more.

jayaraj's picture
jayaraj
Activity Score 27

avg idea. great execution.

K Jayaraj

http://woc.in/

Lazarus's picture
Lazarus
Activity Score 1536

Nice.

bagusasik's picture
bagusasik
Activity Score 68

Smart Campaign

gigacarol's picture
gigacarol
Activity Score 68

Great work!

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