D'addario: The player's choice, 3

Advertising Agency: Nbs, São Paulo, Brazil
Creative Directors: André Lima, Pedro Feyer
Art Director: Guilherme de Almeida Valverde
Copywriter: Cassio Faraco
Illustrator: Imagem Boreal
Published: February 2011

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27 comments

morse's picture
morse
15671 pencils

I don't understand what the product is and what the ad is selling. This is fail in my book.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

monofunk's picture
monofunk
263 pencils

the product are strings for guitars and bass guitars, and the songs that are on the ad are songs that won gold record and recorded with D'Addario strings, i guess

Prof's picture
Prof
1453 pencils

how on earth are we supposed to know/get that. complete failure.

Quite really.

LeeHarvey's picture
LeeHarvey
3045 pencils

Did you bother to enlarge the ad? Then you could see rightaway that it's a guitar string. Nice ad!

Boxey's picture
Boxey
8885 pencils

I bothered, and saw a guitar string, and still didn't get it. It needs a little copy.

mmackinven's picture
mmackinven
1596 pencils

Are you in the target market? I'm not and I got it, if I was it would have come quicker :)

mikeelrapido's picture
mikeelrapido
1929 pencils

Target will get it, nice idea...

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

CuriousPencil's picture
CuriousPencil
4227 pencils

Refreshingly sensible from Brazil, and unless it's been done before, worth a 'well done'.

Well done.

pez's picture
pez
1723 pencils

I'm a musician so I'm target, and I got it in a second, and I really loved it! Great stuff!

the_lizard_king's picture
the_lizard_king
1259 pencils

I liked the ad... obviously i read the explanation from monofunk to understand it! But i think the wire artwork cud have been better and more appealing... A good thought though!

And then GOD said...
Let there be creativity!!!

masei's picture
masei
4 pencils

Its targeted. Its for musicians. And if there are any musicians that dont know D'Addario, then you're not a musician (even if you're not a user, but you have to know the strings, haha).

Wel done!

mr.x's picture
mr.x
952 pencils

If the target audience gets it, then its a win. I understood it even though i'm not a musician. Very good idea and visual.

Adaddicted's picture
Adaddicted
3435 pencils

Nice series indeed!

withalltherespects

abake's picture
abake
1239 pencils

Got it without being a musician. Great work!

dean viii's picture
dean viii
1676 pencils

ugh

raulbanderas's picture
raulbanderas
357 pencils

NICE

luispiter's picture
luispiter
2756 pencils

good, nice art director

jackblack's picture
jackblack
2261 pencils

I love this.

Anonymous Author's picture
Anonymous Author
1541 pencils

Beautiful composition.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Tspot's picture
Tspot
240 pencils

All i'm getting is "Hey, we made guitar strings look like a record." So?... I think it needs a tagline to give it some meaning.

LeeHarvey's picture
LeeHarvey
3045 pencils

It's a GOLDEN record for cryin' out loud....

CuriousPencil's picture
CuriousPencil
4227 pencils

"The player's choice" is woven into their logo. They don't need to clutter this ad further by gilding the lily with a tagline.

Tspot's picture
Tspot
240 pencils

i'd prefer if this line was replaced with something closer to the message (without being redundant).
i'll admit it may not be totally necessary though, now that i've thought about it some more.

jayaraj's picture
jayaraj
27 pencils

avg idea. great execution.

K Jayaraj

http://woc.in/

Lazarus's picture
Lazarus
1502 pencils

Nice.

bagusasik's picture
bagusasik
68 pencils

Smart Campaign

gigacarol's picture
gigacarol
68 pencils

Great work!

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