D&AD: New Blood 2010, 2

Sorry old blood, the new blood has arrived.

Advertising Agency: N.B. Studio, London, UK
Creative Director: Alan Dye
Art Director: Ed Wright
Copywriters: Ajab Samrai, David Fowles
Photographer: David Stewart
Published: June 2010


CUTIEPIE's picture
347 pencils

i dont know about these but the copy is kindda implying that the new blood are the ones killing old bloods, better if it was a suicide note from the old blood guys saying som' like "sorry new blood, now you' ve arrive there is no use for us old blood! huh?! :s

Guest's picture

In my opinion it´s quite agressive. Maybe it´s a matter of taste but i give it a finger down!

Tripioso's picture
470 pencils

Hey… Is that Moneypenny?

Life's a Trip. Enjoy the Ride!

Guest's picture

somehow, suicide just doesnt sell me

Guest's picture

how can you not get this? i'm not saying it's a good campaign, but you have to be an overanalyzing donkey not to get this.

old creatives comitting suicide because the new generations are up and coming.

gosh. HOW CAN YOU NOT GET THIS? seriously.

whatthefudge's picture
1268 pencils

How many ads did they do? One would be enough, since the idea and execution is suicidally bad.

Guest's picture

They comitt suicide because the new blood is so bad, that they cant stand it?

karova's picture
40 pencils

The old blood creatives are committing suicide because the new blood creatives are creating horrible ads, and they cant stand it.

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