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5 Comments
The last two sentences save the ad.
What hath God wrought
"Many would say a pencil is a the most coveted award in the business"
And what does the majority think?
http://twitter.com/Cannes_Lions
Nothing greater than a LION.... so with your pencil can you please draw one for me ?
Simple ideas are the best !
powerful copy...
they showed me a picture & i laughed
dignity has never been photographed
To those who say the copy is good: um, what? The headlines are weak-to-good, and the body copy about average. You have a ripe audience here - advertising pros, copywriters. Wouldn't you exploit it further, squeeze as much as possible out of the situation and the copy?
Surely, someone, somewhere would have done a better job of this brief. Perhaps this same team, before this version ran.
Ed: Read all three ads again. I shall come of my pedestal a bit. But I still maintain that the situation could have been exploited further. And definitely better headlines
C
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