D&AD: Immortal

Designer: UK
Copywriter: UK

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5 comments

morse's picture
morse
15495 pencils

The last two sentences save the ad.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The Lion's picture
The Lion
122 pencils

"Many would say a pencil is a the most coveted award in the business"
And what does the majority think?

Hibon's picture
Hibon
3731 pencils

Nothing greater than a LION.... so with your pencil can you please draw one for me ?

Simple ideas are the best !

tirthomitro's picture
tirthomitro
2722 pencils

powerful copy...

they showed me a picture & i laughed
dignity has never been photographed

Ravages's picture
Ravages
842 pencils

To those who say the copy is good: um, what? The headlines are weak-to-good, and the body copy about average. You have a ripe audience here - advertising pros, copywriters. Wouldn't you exploit it further, squeeze as much as possible out of the situation and the copy?

Surely, someone, somewhere would have done a better job of this brief. Perhaps this same team, before this version ran.

Ed: Read all three ads again. I shall come of my pedestal a bit. But I still maintain that the situation could have been exploited further. And definitely better headlines

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