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Zelao's picture
Zelao

I hope that brazilians agencies, by discovering "ads of the world" and start posting as crazy, can start to look at themselfs about how poor, formulated and predictable are our ads nowadays. I hope copywriters stop to worry about making a nice joke and art directors keep doing theyr best to make it look good but also start thinking about the concept, too. We need to change, now!

Eu soh espero que as agencias brasileiras, depois de descobrirem e postarem como doidas no Ads of the world comecem a perceber, pelos comentarios, como nossa publicidade anda atrasada, pobre, com formulinhas prontas e previsivel. Espero q os redatores e diretores de arte comecem a pensar em conceito ao inves de sacadinhas, piadinhas prontas e direcao de arte do caralho, mas tb formulada. Precisamos mudar urgente, galera! Estamos ficando para tras.

smilepig's picture
smilepig
Activity Score 254

hmmm I don't get it

TristanRP's picture
TristanRP

tsc. tsc. tsc. Poor idea. Old execution

daniel_glezmilan's picture
daniel_glezmilan
Activity Score 284

bad

puppiepoppy's picture
puppiepoppy
Activity Score 1634

The ultimate light bulb idea was for Campaign Brief Asia!!! Done many years back by Saatchi & Saatchi Hong Kong.

instinctive traveller's picture
instinctive tra...
Activity Score 189

Granted that this particular ad is not up to the others in the series. But don't you think the campaign brief one was gory? Or do you think it was the goriness that made it uber cool? No, seriously I don't get it... http://upthechimney.blogspot.com

tantrik_indian's picture
tantrik_indian
Activity Score 953

Corny
~~be cool eh!~~

~~this paranoid survived!~~

Zelao's picture
Zelao

I hope that brazilians agencies, by discovering "ads of the world" and start posting as crazy, can start to look at themselfs about how poor, formulated and predictable are our ads nowadays. I hope copywriters stop to worry about making a nice joke and art directors keep doing theyr best to make it look good but also start thinking about the concept, too. We need to change, now!

Eu soh espero que as agencias brasileiras, depois de descobrirem e postarem como doidas no Ads of the world comecem a perceber, pelos comentarios, como nossa publicidade anda atrasada, pobre, com formulinhas prontas e previsivel. Espero q os redatores e diretores de arte comecem a pensar em conceito ao inves de sacadinhas, piadinhas prontas e direcao de arte do caralho, mas tb formulada. Precisamos mudar urgente, galera! Estamos ficando para tras.

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