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Dad

Agency: 
Published/Aired: 
June 2008
Description: 

Don't make your parents jealous of your other loved ones. Do care for them
more.

Advertising Agency: V2power, Bangkok, Thailand
Creative Director: Panomporn Ishikawa
Art Director: Teera Pichienpak
Copywriter: Thanakorn Poltan
Photographer: Navaratana Donkort
Retoucher: Yothin Watthanasin

Comments (12)

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Highest Rated

vivalkiller21's picture
vivalkiller21
Activity Score 12

For Thai traditional, A Good people would take care of they old' parent but now many of them ignored. They Just interest and take care only they own family.
They never look to own parent, They let them live alone. It's look simple for foreigner but IN THAILAND it's a very profligate.

poojagadodia's picture
poojagadodia
Activity Score 194

http://www.WATConsult.com
the campaign doesnt goes with the punch line

jesus_loves_me's picture
jesus_loves_me
Activity Score 59

I'm sorry. I tried so hard to understand but I just don't get it.

getconnected2001's picture
getconnected2001
Activity Score 987

Doesn't inspire me to love my parents.

the pitts's picture
the pitts
Activity Score 54

Oh dear! That's one of the saddest comments I've seen on here for quite a while.

The ads worked for me. Just this morning I took both my parents to the Vets...Sadly they had to be put down.

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Yawn, coffee, please.

awenindo's picture
awenindo
Activity Score 215

the idea is good...but the art and copy is, well...

NatalieM's picture
NatalieM
Activity Score 1685

Odd pairing of copy and art direction. Is this saying we're supposed to treat our parents like dogs? These "parents" look pretty happy. Isn't the point to NOT treat your parents like dogs? Maybe there's a cultural barrier here. Fill me in.

Neil Levy's picture
Neil Levy
Activity Score 314

these might be the strangest ads i've seen in a long, long time. i don't really get the line and i think it could be stronger (although i think i get the idea still).

McBain5000's picture
McBain5000
Activity Score 115

Typical lazy creatives! Ad needs to work harder, connection needs to be way more apparent

Kitachi's picture
Kitachi
Activity Score 2

Your dog was treated better
so your parent want to be your dog instead ????

abjinthai's picture
abjinthai
Activity Score 9

Good ad.
Easy to understand.

vivalkiller21's picture
vivalkiller21
Activity Score 12

For Thai traditional, A Good people would take care of they old' parent but now many of them ignored. They Just interest and take care only they own family.
They never look to own parent, They let them live alone. It's look simple for foreigner but IN THAILAND it's a very profligate.

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