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The Three Musketeers

Agency Network: 
Published/Aired: 
December 2010
Description: 

Print advertisment created by Publicis, Romania for Dacia, within the category: Automotive.

Dacia encourages reading in any form

Advertising Agency: Publicis, Bucharest, Romania
Chief Creative Officer: Razvan Capanescu
Copywriter: Razvan Soare
Art Directors: Bogdan Nestor, Eliza Marin
Account Director: Catalin Albu
Account manager: Katy Szasz

Comments (14)

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Highest Rated

himanshu prabhakar's picture
himanshu prabhakar
Activity Score 471

Root??

Himanshu Prabhakar

dadada's picture
dadada
Activity Score 1720

what?

Everybody is creative, be yourself.

Guest's picture
Guest

don't really get it. also der seems 2 b 4 musketeers. why dis n not anythin else?????????????? why??????

tzuik's picture
tzuik
Activity Score 104

I guess in your case Dacia encourages reading AND spelling in any form.

As for the ad, there seem to be too many elements from too different domains: car industry, literature and computers? Not exactly the best way to mix the three.

Guest's picture
Guest

I think it's a corporate communication campaign - being sponsorship & all. Therefore here is Dacia as a brand that tries to mean something in the community (not just as car). As for the link between literature and computers - I find quite clear and even funny.

P.S. For the ones that read just the title.... yes, "the three musketeers" were actually four: Athos, Porthos, Aramis and D'Artagnan ;).

Guest's picture
Guest

My thoughts exactly!

Guest's picture
Guest

Not really sure what is going on here. Guest, you obviously worked on this one...so what exactly is the connection between Pac Man and reading?

NicholeP's picture
NicholeP
Activity Score 115

you call this advertising?

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Dacia_needs_a_new_agency.

Guest's picture
Guest

Curious_Pencil_needs_a_job...something to write first, before jumping to conclusion ;)

caito's picture
caito
Activity Score 4

Totally agree with curious pencil.

himanshu prabhakar's picture
himanshu prabhakar
Activity Score 471

Root??

Himanshu Prabhakar

Wordnerd's picture
Wordnerd
Activity Score 6692

ouch. is this serious?

Dzsoi's picture
Dzsoi
Activity Score 8532

What does Dacia do with computers? If IBM or Microsoft sponsored a Book Fair, it would be logical. But cars -> computers -> books/culture... wtf?

Guest's picture
Guest

I think it's about the target that does not read anymore and prefers computers instead... hence the message from literature transferred into the world of computers...

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