Dacia: The Three Musketeers
Dacia encourages reading in any form
Advertising Agency: Publicis, Bucharest, Romania
Chief Creative Officer: Razvan Capanescu
Copywriter: Razvan Soare
Art Directors: Bogdan Nestor, Eliza Marin
Account Director: Catalin Albu
Account manager: Katy Szasz
14 comments
what?
Everybody is creative, be yourself.
don't really get it. also der seems 2 b 4 musketeers. why dis n not anythin else?????????????? why??????
I guess in your case Dacia encourages reading AND spelling in any form.
As for the ad, there seem to be too many elements from too different domains: car industry, literature and computers? Not exactly the best way to mix the three.
I think it's a corporate communication campaign - being sponsorship & all. Therefore here is Dacia as a brand that tries to mean something in the community (not just as car). As for the link between literature and computers - I find quite clear and even funny.
P.S. For the ones that read just the title.... yes, "the three musketeers" were actually four: Athos, Porthos, Aramis and D'Artagnan ;).
My thoughts exactly!
Not really sure what is going on here. Guest, you obviously worked on this one...so what exactly is the connection between Pac Man and reading?
you call this advertising?
Dacia_needs_a_new_agency.
Curious_Pencil_needs_a_job...something to write first, before jumping to conclusion ;)
Totally agree with curious pencil.
Root??
Himanshu Prabhakar
ouch. is this serious?
What does Dacia do with computers? If IBM or Microsoft sponsored a Book Fair, it would be logical. But cars -> computers -> books/culture... wtf?
I think it's about the target that does not read anymore and prefers computers instead... hence the message from literature transferred into the world of computers...