Dacia: Service 24/7

Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Group Creative Director: Bob Toma
Senior Copywriter: Marius Tianu
Photographer: Carioca
Published: September 2011

16 comments

thedesignaddict's picture
thedesignaddict
5393 pencils

First impression; dead guy under the bed.

CommandZ's picture
CommandZ
2484 pencils

Agreed. Just looking at the thumbnail, the design on the sheets look like tire tracks which only add to that impression.

atb2005's picture
atb2005
13567 pencils

Tire tracks? You can't be serious. Dead?

newblake's picture
newblake
49 pencils

That's definitely been art directed to look like tire tracks to help explain that the ad has something to do with cars.

It simply shouldn't have needed anything to explain the car connection other than the product name and service in the headline - but the problem is the VW 'Obsessed' ad done years ago (can't find the reference but it's the mechanic under a psychiatrist's couch)

morse's picture
morse
16413 pencils

It's a bit scary!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AdBuzzer's picture
AdBuzzer
1168 pencils

yeah, if it's supposed to be a serviceman, he wouldn't be naked... or would he?

andylefty's picture
andylefty
4539 pencils

Memorable visual.

kleenex's picture
kleenex
32382 pencils

HUH!?!?!?!?!?!

Roger Keynes's picture
Roger Keynes
5498 pencils

Get it. Like it. Nice to see a car brand idea, sans car. Good job, Romania :)

Will Think for Salary

NADD's picture
NADD
82 pencils

yeah i totally agree its a good job a different perspective on car brand ideas however the guy is naked maybe he shld hv some cloth on

NADD

DeaconDeath's picture
DeaconDeath
25 pencils

If someone did a burnout on my bed I'd kill them too.

jackblack's picture
jackblack
2328 pencils

Not good.

ace85le's picture
ace85le
3939 pencils

I actually think it's funny. But the feel is more of spooky. Wish the treatment had been less depressing at first glance.

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Adaddicted's picture
Adaddicted
3435 pencils

Its a sad situation when an ad needs explanation!

withalltherespects

Layakram's picture
Layakram
3 pencils

mmmm....

marius ciobanu's picture
marius ciobanu
3 pencils

good job guys! :)

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