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Da Vinci

Published/Aired: 
December 2007
Description: 

The Da Vinci Code and The Italian Renascence's Culture. In case you want to learn more than what Tom Hanks showed you in his film.
Specialization in professional and technical books: Art. Architecture. Design. Business and Marketing. Economics. Law. Medicine. Engineering. Computer. Physics. Chemistry.

Comments (9)

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Highest Rated

angieraj's picture
angieraj
Activity Score 428

This campaign is so cool! Love the connections and the attempt to publicize the lesser known or interesting categories!

Cognito Ergo Sum

andrej dwin's picture
andrej dwin
Activity Score 937

I would like it if:
a) the book store sold also fiction books
b) the combinations would work smoother

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Juan Carlos Javier Bossi's picture
Juan Carlos Jav...
Activity Score 143

The bookstore sells fiction books and technical books.
If you look under Librería Técnica says Best sellers & Less Sellers. In allusion to both kinds of books they sell.

lostinla's picture
lostinla
Activity Score 42

RE: b) - The Da Vinci Code isn't fiction? :)

rocketman's picture
rocketman
Activity Score 385

It looks like they were on to something good here and the deadline arrived before they could try a few more art direction excercises.
I find the copywriting weak, or maybe it's just the translation.
But, in general, it gives me the feeling of being a work in process.

And yes, andrej dwin is right, apparently the bookshop does NOT sell fiction books, since it specializes on technical stuff, so what the hell is The DaVinci Code doing in the ad?

Kateter's picture
Kateter
Activity Score 2029

I agree. nice concept, very weak copy. the 'in case' style of copy is too limiting. these can be better.

adrianapr's picture
adrianapr
Activity Score 1238

i like the slogan better than the ads: best sellers and less sellers.
according to that, maybe they do sell fiction after all.
anyway agree with rocketman, the concept is not bad, but looks like in process.
and they would sure get somewhere.

Juan Carlos Javier Bossi's picture
Juan Carlos Jav...
Activity Score 143

Thanks all for posting. We appreciate yours opinions.

teenie's picture
teenie
Activity Score 1894

Nice idea, bad copy. But! Lost in translation is still a valid argument.

angieraj's picture
angieraj
Activity Score 428

This campaign is so cool! Love the connections and the attempt to publicize the lesser known or interesting categories!

Cognito Ergo Sum

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