Czech Red Cross:

Help before it's too late.
Attend first aid training

Advertising Agency: Comtech Group, Zlin, Czech Republic
Creative Director: Petr Vlasak
Art Director: Roman Baygouzov
Copywriter: Petr Vanek
Retouch, CG, Postproduction: Tomas Muller
Photographer: Goran Tacevski
Aired: Januar 2010

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15 comments

thaistylez's picture
thaistylez
224 pencils

love it haha

Guest's picture
Guest

FREAKIN AWESOME

Guest's picture
Guest

Why angel? can anyone explain me pls? I miss any strong idea there, some call-to-action.. it's just "nice picture" based on the headline.

Guest's picture
Guest

Idea is - Learn first aid before it is too late.
Print refers to a TVC, but it works for itself - as a statue of an angel (usually greeving) here tries to make a heart massage. So it is monumentaly vain and late.

SAM75's picture
SAM75
218 pencils

Thanx for explanation.

bad astronaut's picture
bad astronaut
544 pencils

guests with dumb comments should be banned. :)

Guest's picture
Guest

The "too smarties" should too.

bad astronaut's picture
bad astronaut
544 pencils

so should the sissies who make dumb comments behind "guest" names.

rurorjuror's picture
rurorjuror
733 pencils

Why angel is doing heart massage?

Guest's picture
Guest

Nice - Personal thought. You could loose the two lines below and above the headline for a more cleaner, uncluttered layout.

Luis Maram's picture
Luis Maram
252 pencils

Good idea but frightening art direction... interesting.

Shajeel Dzyner's picture
Shajeel Dzyner
26 pencils

nice work I like it.....

Dzsoi's picture
Dzsoi
5268 pencils

Good, clean idea.

maladjusted82's picture
maladjusted82
6 pencils

Clean execution, loved the religious aspect of it. If you get it.

So, the life I have made may seem wrong to you, but who asked you anyway? It's my life to ruin, my own wreck.
Alma Matters - Morrissey

JustinCarrasquillo's picture
JustinCarrasquillo
531 pencils

Really cool. Not digging that candle or the location general. Maybe it's because I hate bare trees in a background like this... too busy!

Good concept. Not the best execution.

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