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Cycling Australia: Cauliflower
Always wear an approved safety helmet.
cycling.org.au
Cycling Australia
Advertising Agency: DDB, Australia
Executive Creative Director: Matt Eastwood
Creative Director: Steve Back
Copywriter: Charlie Cook
Art Director: Simon Johnson
Photographer: Adam Taylor
Retoucher: Dennis Monk
Designer / Typographer: Jason Young
Via: adgoodness
Comments
Wear your helmet because if you crash you'll become a vegetable?
Took me a second. Not an earth shattering idea, could have possibly dug a bit deeper, but I like it.
A bit of a stretch for me. Maybe, I should start wearing a helmet.
Did like the 1st one though, as it didn't look too altered.
The only body part I associate with cauliflower is "ear(s)".
I, too, think this is attempting to communicate: skull injury/fracture = human vegetable. But it doesn't get you there quicker than it should.
Eat your vegetables for a bigger brain. That's a lot faster.
Oh, and reading a copy of The Economist wouldn't hurt, either...
I think this ad just mean that without a helmet your brain is just as weak and fragile as a vegetable
Our brain and our head actually
yep I got same thinking with Gian T
but I think it's not strong enough idea because the dark color , the cauliflower ( n cabbage, especially broccoli ) not showing the weak n fragile , theyre looked so firm , n the bg looks like metal ..
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