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Cycling Australia: Broccoli
Always wear an approved safety helmet.
cycling.org.au
Cycling Australia
Advertising Agency: DDB, Australia
Executive Creative Director: Matt Eastwood
Creative Director: Steve Back
Copywriter: Charlie Cook
Art Director: Simon Johnson
Photographer: Adam Taylor
Retoucher: Dennis Monk
Designer / Typographer: Jason Young
Via: adgoodness
Comments
What does broccoli have to do with brains or helmets? Is this a culural thing? Is broccoli another word for noggin in Oz?
yep. and broccoli is also another word for SMFD in oz.
I think it is saying you would have to be a vegetable not to wear a helmet? Rough translation here in OZ is that someone who is described as being a vegetable is basically stupid. (You would have to be stupid not to wear a helmet). Not a bad looking campaign really. On the other hand, some bicycle helmets out there make you look like a vegetable! Gotta love the old stack hats! ;)
Advertisingisnotart you should not have had to explain that....the dude is simple!
Brilliant!
Needs a second to think but when u get the ´vegetable´ its perfect!
forced.
"approved" helmet...
IDIOTS! It's not only the vegetable, it looks like a brain!
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