Cycle pure agarbatties: Lord Ganesha

In India, all Hindu prayers and religious functions start with the lighting of incense to invoke the gods. Further, in all Hindu homes and business establishments, a puja (prayer) is done at the start of each new day and incense is lit. Thus, Incense sold for religious purposes is the largest reason to buy in this segment.

So creating gods from cycle parts solved the marketing problem efficiently and simply. And the line when translated says, ‘God comes with cycle’ (roughly translated) completes the communication.

Advertising Agency: Mudra communications, Mumbai, India
National Creative Director: Bobby Pawar
Creative Directors / Copywriters: Varun Mehta
Art Directors: Vivek Jadhav, Vijayanand M Kanakuntla
Photographer: Varun Mehta
Published: December 2008

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65 comments

Guest's picture
Guest

very nice art direction..

naresh's picture
naresh
294 pencils

Extraordinary Art direction, keep it up.

Noddy

Guest's picture
Guest

bull s**t

Guest's picture
Guest

guys finaly its an agarbatty ad, MIND IT

Disco Munky's picture
Disco Munky
3900 pencils

Really nice art direction. Not sure I fully get it, but that's probably a cultural thing.

Nice work.

"stay low, move fast"

Doin' it for the points

adsonly's picture
adsonly
136 pencils

guys ur only mixing two things....
sorry but not working.

ajit_hsahu's picture
ajit_hsahu
83 pencils

Good work, Good art Direction, Have done lots of efforts, but even though the idea of creating an idol of god with cycle parts is a bit non digestable.
Anyhow its much better than the last campaign done by Mudra mumbai in which gods are driving cycle and coming, felt like insulting our hindu gods.

Anyhow nice work overall.

wildbore's picture
wildbore
749 pencils

PLS DON'T KILL GODS 4 AWARDS!

miko1aj's picture
miko1aj
3097 pencils

You cannot kill gods who are already dead.

Guest's picture
Guest

Copied.
You will get to c this art at the ongoing Kalghoda festival.

Guest's picture
Guest

abe tu chutia hai kya? Vo mudra ka hi hai. Duffer.

Guest's picture
Guest

abe idiot kuch pata to hai nahi aur bakavas kiya ja raha hai
Woh mudra ka hi hai
jhandu
ha ha ha

Guest's picture
Guest

o ho o!!!!!!!!!! Copycats

So you recently visited the ongoing Kalaghoda Festival and there u got this art, right?

For those who don't what is Kalaghoda Festival i'll tell them.

Every year, the Association hosts the Kala Ghoda Arts Festival for nine days in February.

Gallery and pavement shows, exhibitions, literary events, film screenings, music concerts, dance performances, theatre shows, workshops, heritage walks, a food fiesta, and a buzzing street festival bring in audiences and participants from all over the city.

Guest's picture
Guest

haan tera baaap aaya tha banwane. Fucker itni jaldi koi statue banata hai kya. Man i really don't understand what kind of people visiting the site. So dumb. I really pity of you.

Guest's picture
Guest

Abe ghanchakkar,
Mudra ka hi add mudra kaise copy karega idiot..

Guest's picture
Guest

bakwasss.........

Guest's picture
Guest

guys...the same statue is that the festival...that's the outdoor activity and on ground stuff you saw. it's the same piece...nothing is copied...these are real...not photoshoped

sonucoues2002's picture
sonucoues2002
804 pencils

very old idea.
if u wanna show something thn make tht thing with the product name.
like if i want to show/write microsoft thn i`ll use diffent typs of windows.
what crap
why people forgt tht excution/art direction comes after the ideas.thn why thy guys think abt the old ideas.
better art direction cant protect your old ideas all the times.u should think sumthing else

Guest's picture
Guest

execution/art direction used to come after ideas in 2002

but now its 2009 an idea can come to any1 a student can get a million $ idea but if he cant execute it he's done.
today execution counts more than an idea.

AXAY555's picture
AXAY555
578 pencils

execution/art direction used to come after ideas in 2002

but now its 2009 an idea can come to any1 a student can get a million $ idea but if he cant execute it he's done.
today execution counts more than an idea.

AXAY555's picture
AXAY555
578 pencils

execution/art direction used to come after ideas in 2002

but now its 2009 an idea can come to any1 a student can get a million $ idea but if he cant execute it he's done.
today execution counts more than an idea.

Guest's picture
Guest

Hey gr8 stuff, Gr8 Art, Gr8 Concept, keep duin.

Guest's picture
Guest

But guys the statue u saw at kala ghoda is the same one shown at kala ghoda by agency

Guest's picture
Guest

whr is product dear.... execution nice.. but................?

Guest's picture
Guest

Great Job !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Guest's picture
Guest

good art. but what is the product?
agarbatty?
oh god vigneswar, im feeling so sorry about u.

grow up mudra

adsonly's picture
adsonly
136 pencils

Kalaghoda jindabad.....!!!!!!

Guest's picture
Guest

IVAN, I HAD SOME RESPECT ON UR SELECTION DUDE!

Guest's picture
Guest

mudra....shudhar jaa.....
kalaghoda jai ho....

Guest's picture
Guest

mudra...aata sudra
kalaghoda jai ho...

Guest's picture
Guest

this was published in dec 2008.. the kala ghoda festival started in feb 2009!
how could they have copied it from there??

notsomuch's picture
notsomuch
20 pencils

this sculture is against our culture

notsomuch's picture
notsomuch
20 pencils

Whoever made this sculture are vulture (its against our culture)

notsomuch's picture
notsomuch
20 pencils

don't make a rupture in our culture with this sculture

AXAY555's picture
AXAY555
578 pencils

u r definately some kind of idiot hanging around here..

& this isn't sculture this is sculpture..

btw in india god idols r made of soil on which we walk so should v stop walking...

AXAY555's picture
AXAY555
578 pencils

u r definately some kind of idiot hanging around here..

& this isn't sculture this is sculpture..

btw in india god idols r made of soil on which we walk so should v stop walking...

Disco Munky's picture
Disco Munky
3900 pencils

I'm going to call you "AXA-2 times" from now on.

Doin' it for the points

Guest's picture
Guest

hahaha no im not d only 1 u can find many more comments which r double coz i ain't doing it purposely its some kind of a problem... i would just hit d save button once & even i can't understand y it gets doubled...

i knew some one might think im doing it purposely... i can't help it.

Guest's picture
Guest

seriously good wrk, wen i 1st saw thm outside mudra it mde me wonder wht purpose cud thy serve, n today wen i saw these ads the picture is complete, fr me it ws complete twist, loved the work, every single detail, n fr people who say dnt use god's fr awards, wht bout UK n USA designers who put our very own Lakshmi n Saraswati on clothes, underwares n bras, whr r thy tryin to reach, do thy r we realize hw its hurting the mass crowd, wen required why r we shut, it is so simple to sit over here n comment on this wrk, bout using our gods, i feel those designers r thn exploiting our gods.

n besides tht its indian target audience, hw do u expect people to look at ur brand if not this way, thn wht way, shw actual product n bla bla shit is so fuckin cliched, evn a begginer in commercial arts will think bout it.

good wrk, good concept, keep it up guys

Guest's picture
Guest

Thank god product name is not condom.....but nice art.

Guest's picture
Guest

Fundu, Jhakas, chabuk, Phad dala re....
Keep it up...

Guest's picture
Guest

Very good work VIJAY, very nice.....
I like it.

Guest's picture
Guest

its teh best sculpture i've ever seen!!!! it rocks! and the ad is amazing...i cant imagine a regular person thinking of this....

Guest's picture
Guest

Varun ... you are amazing man ... great job done

icanthink's picture
icanthink
270 pencils

poooooooooooooor idea
nice execution!

Guest's picture
Guest

This surely does not go with our culture......it offends the gods....
concept is good....but then hitting tthe culture in an unacceptable way does not do good for the product.........or does it??

Guest's picture
Guest

really good ......................
one day i come 2 join u guys ........................
keep this nice work ..................

SSS

sawantsarthak's picture
sawantsarthak
89 pencils

very bad ..ye ad execution mere friend ka hai ...mudra aur ye team se ummid nahi thi...Dum hai toh kuch aapna kam dikhao.. ye toh kisi aur ka hai...mere pas proof hai!!!!!
Kamse kam credit toh dena chahiye tha!!!!

Advertising is the art of making whole lies out of half truths.”

sarthak
mumbai

owaisrazvi's picture
owaisrazvi
6 pencils

They stole this creative concept form one of our friend who does sculpture work, he did this for Mudra for there client cycle agarbati. . when mr. bobby pawar was creative director,

it real shit of industry, its shame as we believe that we the Indian do real stuff so what is this mrs. pawar?

you need to answer for this.

Awais Siddiqui
mumbai, india.

Awais Siddiqui

kkkrishna's picture
kkkrishna
10 pencils

Ha yar ye to pura concept jayram Gopale mera friend ek ka hay yar mudra or uske team se ye umid nahi thi..... cycle pe ganesha chori gaya...

sawantsarthak's picture
sawantsarthak
89 pencils

This concept was originally suggested by Jayram Gopale(+91 9987536373/www.jayramgopale.com).
He had presented all the sketches to the team along with the quotation.
The team had promised to give him the credit. But they kept him in dark and executed separately from their end without informing Jayram.
Its a mere cheating and injustice to him and his creativity has bee stolen. This was not expected from a company like Mudra and team. Very Sad.
I protest for Jayram for this.

Jayram must get justice. Please support.

Advertising is the art of making whole lies out of half truths.”

sarthak
mumbai

Hemant Teli's picture
Hemant Teli
33 pencils

thts very bad...yaar Awards mile tab kuch tho credit dena chahiye tha...i have seen his work in Kala Ghoda Fest and IIT, Bombay. His work is brilliant....Aur usne mujhe uska work bhi batya tha...which he disccused with Mudra's Varun also...

Hemant Teli's picture
Hemant Teli
33 pencils

Varun creative ka name khrab kiya tuna....

Hemant Teli's picture
Hemant Teli
33 pencils

tera jasa ka bajsa........creative pepole ka name khrab hota hai sube ko lagta hai ke creative people yha vaha sa utate ha.......hum loga sala itna soch soch ka kuch new banta hai..tera bajsa hmara bhi name khrab hota hai

Hemant Teli's picture
Hemant Teli
33 pencils

varun tu chora haiiiiiiiiiiiiiiiiiiii

pankajbhatia's picture
pankajbhatia
10 pencils

This is so sad guys. Jayram, you must get the real credit for your efforts. Its a shame on Mudra guys who did this injustice to Jayram..Protest Jayram...I am with you.

Hemant Teli's picture
Hemant Teli
33 pencils

varun tu chor haiiiiiiiiiiiiiiiiiiii tune khudke hato say apni takdir may likha hai..tu chor hai

Asif Ansari's picture
Asif Ansari
8 pencils

Mudra communications organization has stolen the full concept of this cycle brand agarbatties from one of my friend Jayram the National Creative Director: Bobby Pawar, Creative Directors: Varun Mehta, Art Directors: Vivek Jadhav, Vijayanand M Kanakuntla has given there names for the credit who can he do this?

Mudra communications organization should give the clarification or accept there team has has stolen the full concept.

Hemant Teli's picture
Hemant Teli
33 pencils

varun tu chor haiiiiiiiiiiiiiiiiiiii tune khudke hato say apni takdir may likha hai..tu chor hai

pankajbhatia's picture
pankajbhatia
10 pencils

This is an insult of Jayram and his creative sentiments

Hemant Teli's picture
Hemant Teli
33 pencils

Varun (chortive Director)

Hemant Teli's picture
Hemant Teli
33 pencils

National Chortive Director: Bobby Pawar
Chortive Directors: Varun Mehta
Chorart Directors: Vivek Jadhav, Vijayanand M Kanakuntla

Hemant Teli's picture
Hemant Teli
33 pencils

Art is God.........or cycle may he tuna god ko chori kiya.... thts very very bad..............

Hemant Teli's picture
Hemant Teli
33 pencils

tu tho anu malik ka baap nikla wo song churatha hai....or tu art concept churata hai......tuze tho choric designer banana chahiye........

Hemant Teli's picture
Hemant Teli
33 pencils

Mudra na ki chori vo bhi bhari bhari.........

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