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Cycle Agarbatti: Lord Shiva
Cycle Agarbatti is the world’s largest manufacturer of devotional incense sticks. Many people in India are illiterate, they recognize the brand via the bicycle picture.
Advertising Agency: Mudra, Mumbai, India
Creative Directors: Bobby Pawar, Rajesh Sonawane, Mahendra Bheda, Varun Mehta
Art Directors: Girish Wadisherla, Vivek Jadhav, Vijayanand
Copywriters: Varun Mehta, Deepa Rao
Photographer: Mietsh Popat
Digital: Sudhir Gautam
Published: December 2007
Comments
Well, if it's true what you say, maybe I'd had to be there to have a real opinion about the idea. Anyway, I think the art it's pretty cool!.
God created four mad creative directors!!
I like the art and it'S my FIRST comment.
WHAT????
Many people in India are Illiterate??? I don't think so...looking at all the number of English language ads from India in Adoftheworld. Are those specifically for the Western juries?
"Bowww Wowww"
Sivasena shouldn't see these.
This is for Boby sir I like art but what is relation of the product. this campaign only for indians? I am asking very seriously and expecting your answer.
throw it in a reCYCLE bin ...after winning the radio award for the same brand i guess u ppl only sound good :)
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
That's not at all true about india. Probaby the India u describe might be a country in remote africa. Ur giving false justifications for your creativity. Whoever has written this justification should be crucified and kicked out of this India to the india he describes. Idiots!!!!
I really think this is a GREAT campaign... Way better than the radio campaign that won the Grand Prix at Goafest... The tie-in between the product name, it's usage and it's pay-off is so clear...
The radio for this was a cop-out...
kuma sutra look alike? art please
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