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Cycle Agarbatti: Goddess Laxmi
Cycle Agarbatti is the world’s largest manufacturer of devotional incense sticks. Many people in India are illiterate, they recognize the brand via the bicycle picture.
Advertising Agency: Mudra, Mumbai, India
Creative Directors: Bobby Pawar, Rajesh Sonawane, Mahendra Bheda, Varun Mehta
Art Directors: Girish Wadisherla, Vivek Jadhav, Vijayanand
Copywriters: Varun Mehta, Deepa Rao
Photographer: Mietsh Popat
Digital: Sudhir Gautam
Published: December 2007
Comments
Yuck! in my opinion, this is the most uninspiring and hideous piece of work i've seen from my country in a decade!! im seriously shocked that this passed from Bobby Pawar's table.
~ old habits die hard, older ones never do ~
dude this campaign took a grand prix at goa fest!
i like the art but i feel the introduction to this campaign is very cliche
"Many people in India are illiterate" sorry. i don't think so!
your work is your identity.
http://harshikcreations.blogspot.com/
God created 4 mad creative directors! wt can v do...
I dont know why it has to be such an average stuff!!
www.wordsofbabel.blogspot.com
Sivasena shouldn't see these.
Sorry, I'm not from india and would just like to enquire, THIS took a grand prix for what?
Add insult to injury then burn the candle at both ends.
This took a grand prix because it was a grant free
Pranav Rai
stupid ad. Dont play with gog or hinduism. Stop This nonsence
pretty pics. I don't know the market, the effectiveness, or the product, but I think it's visually appealing.
What the!@#$% stop doing this !@#$
this is fantastic ! just needs the agarbatti worked in somehow.. the others in the series arent as well produced.. but this one is hilarious !
I think u r in 14th century i think.... that copy is not correct...
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