CWS: Purple

Play around with design. The new ParadiseLine with design you can customise.
CWS Complete washroom solutions.

Advertising Agency: Jung von Matt AG, Hamburg, Germany
Executive Creative Directors: Wolf Heumann, Dirk Haeusermann
Creative Director: Sascha Hanke, Timm Hanebeck
Art Director: Andy Tran
Graphics: Nadya Innamorato, Alexander Leu
Copywriter: Clemens Sehi
Executive Account Director: Rolf Kutze
Account Director: Carl-Christian Berge
Senior Account Manager: Nadine Simon
Production: Philipp Wenhold
Photographer: Tina Luther
Postproduction: elektronischeschoenheit, Hamburg

23 comments

LeeHarvey's picture
LeeHarvey
3045 pencils

Nice campaign, awesome photography.

Guest commenter's picture
Guest commenter

very similar to twist campagain , but this one has better visual ;)

here the link.
http://adsoftheworld.com/media/print/twist_living_room

SeanMartin's picture
SeanMartin

Agreed. This one is certainly arresting, but I'm not sure what the point is, aside from being visual for the sake of being visual. The posing-a-model-like-Barbie just seems to detract, not augment.

LeeHarvey's picture
LeeHarvey
3045 pencils

You're absolutely right, guest commenter, and what a pity. Agree on the better visual, but why for cryin'outloud copy a campaign and posting it to aotw knowing that it's already there

teenie's picture
teenie
1894 pencils

Anyone who used to play with Barbies knows half the fun was arranging the furniture. We'd get out anything at all to try to spruce up her house. So I can relate to this. makes it look as fun and easy as when you were a kid.

Guest commenter's picture
Guest commenter

Barbie's missing her pants.

Guest commenter's picture
Guest commenter

yeah well. i dont get it.

Paul Eveleigh's picture
Paul Eveleigh
111 pencils

"Solution" is as overused as "great". Weak copy.

Guest commenter's picture
Guest commenter

Dude, I'm pretty sure that's the claim.

Tight's picture
Tight
11 pencils

I love it!

It brings the idea to the point. And the chick it damn hot! good work!

Cruiser's picture
Cruiser

..i think it´s a nice approach for a boring product like cws paper towels....anyway awesome photography and art direction

Guest commenter's picture
Guest commenter

hot chic...nice idea and art work

elgrillo's picture
elgrillo
26 pencils

whudafack

Guest commenter's picture
Guest commenter

great concept. very simple. love it.

Guest commenter's picture
Guest commenter

great concept. very simple. love it.

Guest commenter's picture
Guest commenter

beautyful...nice art work! idea is also crystal clear

Guest commenter's picture
Guest commenter

wow! awesome!

CapeHK's picture
CapeHK
181 pencils

very nice campaign! especially for b2b it's great!

Guest commenter's picture
Guest commenter

great? picasso is great and the original barbie too

Guest commenter's picture
Guest commenter

your mother is also very great too

Guest commenter's picture
Guest commenter

uiui...great stuff.

Guest commenter's picture
Guest commenter

this is awesoooooome! 10 points mr. sehi!!!!!!!

Guest's picture
Guest

Sehr geehrter Herr Tran,
hier ist Frau Müller von der Lidl-Filiale,
Sie haben uns die Bewerbungsunterlagen zugesand,
vielen Dank erstmal dafür.
Ich würde vorschlagen, dass Sie nächsten Dienstag
zur Kittel-Anprobe vorbeischauen.

Wir freuen uns auf Sie!
Ihr Lidl-Team

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