CWS: Purple
Play around with design. The new ParadiseLine with design you can customise.
CWS Complete washroom solutions.
Advertising Agency: Jung von Matt AG, Hamburg, Germany
Executive Creative Directors: Wolf Heumann, Dirk Haeusermann
Creative Director: Sascha Hanke, Timm Hanebeck
Art Director: Andy Tran
Graphics: Nadya Innamorato, Alexander Leu
Copywriter: Clemens Sehi
Executive Account Director: Rolf Kutze
Account Director: Carl-Christian Berge
Senior Account Manager: Nadine Simon
Production: Philipp Wenhold
Photographer: Tina Luther
Postproduction: elektronischeschoenheit, Hamburg
23 Comments
Nice campaign, awesome photography.
very similar to twist campagain , but this one has better visual ;)
here the link.
http://adsoftheworld.com/media/print/twist_living_room
Agreed. This one is certainly arresting, but I'm not sure what the point is, aside from being visual for the sake of being visual. The posing-a-model-like-Barbie just seems to detract, not augment.
You're absolutely right, guest commenter, and what a pity. Agree on the better visual, but why for cryin'outloud copy a campaign and posting it to aotw knowing that it's already there
Anyone who used to play with Barbies knows half the fun was arranging the furniture. We'd get out anything at all to try to spruce up her house. So I can relate to this. makes it look as fun and easy as when you were a kid.
Barbie's missing her pants.
yeah well. i dont get it.
"Solution" is as overused as "great". Weak copy.
Dude, I'm pretty sure that's the claim.
I love it!
It brings the idea to the point. And the chick it damn hot! good work!
..i think it´s a nice approach for a boring product like cws paper towels....anyway awesome photography and art direction
hot chic...nice idea and art work
whudafack
great concept. very simple. love it.
great concept. very simple. love it.
beautyful...nice art work! idea is also crystal clear
wow! awesome!
very nice campaign! especially for b2b it's great!
great? picasso is great and the original barbie too
your mother is also very great too
uiui...great stuff.
this is awesoooooome! 10 points mr. sehi!!!!!!!
Sehr geehrter Herr Tran,
hier ist Frau Müller von der Lidl-Filiale,
Sie haben uns die Bewerbungsunterlagen zugesand,
vielen Dank erstmal dafür.
Ich würde vorschlagen, dass Sie nächsten Dienstag
zur Kittel-Anprobe vorbeischauen.
Wir freuen uns auf Sie!
Ihr Lidl-Team