CVV (Suicide Prevention Center): Sadness, Girl

We transform sadness into hope

Advertising Agency: Seven Comunicação Total, Blumenau, Brazil
Creative Director: Juliano Tejada
Art Director / Illustrator: Mário Sérgio Ferreira
Copywriter: César Noda
Retoucher: Kado Digital Art
Photographer: Shutterstock
Published: October 2010

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velle's picture
1550 pencils

I've called suicide prevention hot lines before just to see how fast they'd pick up their phone. I swear if I was truly suicidal, I would have been dead by now. Just saying.

Seriously, sometimes the best thing (if you have no-one else) is someone who will pick up the phone fast and really listen.

These ads are visually interesting, but my first take out with the (happy-face) hand over face is the mask we put for the world to see - I don't know, maybe the message could be more related to that.
Just my two cents.

Roger Keynes's picture
Roger Keynes
5497 pencils

Bang on, velle.

And make that four cents! :)

Will Think for Salary

velle's picture
1550 pencils

Bang bang! :D

Guest's picture

They make sense but I doubt they have the right impact on sad people.

jamesrothenburg's picture
554 pencils

I agree with the first comment. To me the visual talks more about putting on a false happy face to the outside world. I think there is more inherent truth in that than what the headline actually says.

kergu's picture
6785 pencils

the copy is weak..

Roger Keynes's picture
Roger Keynes
5497 pencils

This isn't working at all.

It's illustrating the darkness of the problem.

A facade of happiness hiding the absolute despair.

Was this focus grouped at all???

Pull it and rethink it, seriously.

Will Think for Salary

Cheerriiee's picture
952 pencils

I liked it, just make the copy BIGGER, that makes me sad actually!.

Dzsoi's picture
5268 pencils

Yep, it's not transforming but covering. Interesting but wrong visual.

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