CVV (Suicide Prevention Center): Sadness, Girl
We transform sadness into hope
Advertising Agency: Seven Comunicação Total, Blumenau, Brazil
Creative Director: Juliano Tejada
Art Director / Illustrator: Mário Sérgio Ferreira
Copywriter: César Noda
Retoucher: Kado Digital Art
Photographer: Shutterstock
Published: October 2010
10 comments
I've called suicide prevention hot lines before just to see how fast they'd pick up their phone. I swear if I was truly suicidal, I would have been dead by now. Just saying.
Seriously, sometimes the best thing (if you have no-one else) is someone who will pick up the phone fast and really listen.
These ads are visually interesting, but my first take out with the (happy-face) hand over face is the mask we put for the world to see - I don't know, maybe the message could be more related to that.
Just my two cents.
Bang on, velle.
And make that four cents! :)
Will Think for Salary
Bang bang! :D
remind me these :
http://www.joelapompe.net/2007/10/29/mouth-impossible-to-hide-bouche-a...
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe / Buy my book : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe
They make sense but I doubt they have the right impact on sad people.
I agree with the first comment. To me the visual talks more about putting on a false happy face to the outside world. I think there is more inherent truth in that than what the headline actually says.
the copy is weak..
This isn't working at all.
It's illustrating the darkness of the problem.
A facade of happiness hiding the absolute despair.
Was this focus grouped at all???
Pull it and rethink it, seriously.
Will Think for Salary
I liked it, just make the copy BIGGER, that makes me sad actually!.
Yep, it's not transforming but covering. Interesting but wrong visual.