The campaign reproduces famous tourist attractions with real size images. The out of home action created by Publicis has the goal to arise the curiosity and the desire to travel, emphasizing the magnitude of monuments like the Eiffel Tower, the Liberty Statue and the Coliseum.
Print advertisment created by Publicis, Brazil for CVC Travel, within the category: Hospitality, Tourism.
You just saw 29ft of the Coliseum. To see the remaining 1690ft, travel with CVC.
Creative Directors: Hugo Rodrigues, Domenico Massareto, Marcelo D’Elboux
Illustrator: Gelmi Estúdio de Arte
Creatives: Fred Gerodetti, Paulo Damasceno
Account Managers: Marcos Vinicio, Gabrielle Ogawa
Planning: Eduardo Lorenzi, Bibiana Lopez
Media: Miriam Shirley, Andrea Veronezi, Raquel Mattoso, Mariane Franzim
Traffic: Rose Ramalho
Post-production: Casa Vaticano
Print: Pro-solution Impressão Digital
Final Art: Murilo Madázio
Art Buyer: Selma Momosse
Production: Rita Vilarim, Renan Sales
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