Customized BMWs: Monster

Create your own monster.

Advertising agency: TBWA, Istanbul, Turkey
Creative director: Murat Arlı
Copywriter: Gökhan Yücel
Art Director: Barış Sarhan
Illustrator: Alperen Kahraman


Ad_Man's picture
828 pencils

gato gato, perro perro.
it doesn't need copy.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Cat, cat, dog, dog?

melocoton's picture
987 pencils

exactly, it doesn't need an explanation

adfreak's picture
10 pencils

who is the illustrator?

yojimbo's picture
58 pencils
Pogi5's picture
253 pencils

Where's Marty McFly?

360 grados's picture
360 grados
305 pencils


maxi.adrogue's picture
22 pencils

not bmw style

sodomy's picture
262 pencils

Agree, I think about Jeep..... Maybe

everartz's picture
7611 pencils

i wish i could enlarge the ad twice to see how is it beautifully detailed... awesome... just awesome illustration...

| Everartz |

Davosk's picture
4815 pencils

Nice illustration agreed but you never ever place a headline inside the logo module of a BMW ad. Head office in Germany vould go bezerk, so I doubt that this ad ran as it is.

dlkgrsy's picture
36 pencils

I agree with the logo comment. I feel like the logo and the tagline HAS TO BE integrated into the illustration somehow. I really like the idea but I also really want to rip that extra white square out (the one that has the copy on it).

Guest's picture

so what..... where is the idea....

goya tasarimci olacak's picture
goya tasarimci ...
2 pencils

It would be a good ad but not for bmw. The "create your own monster" is a relatively good and classical idea for men, specially for auto industry but it does not projects the idea here.

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