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22 comments

Have Heart's picture
Have Heart
922 pencils

???????????!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

popdistortion's picture
popdistortion
1594 pencils

The line ruins it all.

ChuckL's picture
ChuckL
4 pencils

I think it's great. The line was not necessary, but it doesn't ruine the concept.

everartz's picture
everartz
7611 pencils

is this supposed to make any sense!?

| Everartz |

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

BRILLLLLLLLLLLLLLLLLLLLLLIANT. GREAAAAAAAAAAAAAAAAAAAAAT. SUUUUUUUUUUUUPER.

simpsonson's picture
simpsonson
136 pencils

ok jay, would you please enlighten us?

kre8's picture
kre8
989 pencils

so were you the writer, or art director jay.
please point out the brilliance in this concept, cos im blind.

me thinks's picture
me thinks
722 pencils

I don’t like it. Yes, that’s it.

Rabubi's picture
Rabubi
560 pencils

The line is bad. The idea is okay.

the_ashlands's picture
the_ashlands
1394 pencils

kinda boring to me....just a couple of product shots...one of which looks sorta like a droplet...

i guess there is something to say about its simplicity tho..

ivan's picture
ivan

The top view of the product suggests a drop of water.

Ivan Raszl, admin of AotW

mariayya's picture
mariayya
150 pencils

I guess that´s all. not much more to say.

val's picture
val
93 pencils

is the top perspective of the product
anyway this isn't brilliant,a droplet doesn't alway mean hydration

Mtl Dave's picture
Mtl Dave
274 pencils

Well done and different.

frenchdriver's picture
frenchdriver
24 pencils

Is that you ?
Maybe you know the credits...

An old Taxi driver

whitespace's picture
whitespace
1953 pencils

Nice.

It should just say 'Complete hydration'. :)

Dick Huges's picture
Dick Huges
939 pencils

OMG!!!! Things that look like other things!!!! I thought they had prohibited this kind of ads back in 1998.

chinaski's picture
chinaski
946 pencils

KUDOS to taxi

Rog's picture
Rog
6094 pencils

Yeah but no, but yeah, but no but, yeah but...

>>>> That's not an ad. THIS is an ad.

Endeio's picture
Endeio
270 pencils

No good.

Rog's picture
Rog
6094 pencils

I think I'll call it the 'Award' formula.

>>>> That's not an ad. THIS is an ad.

RAZ21's picture
RAZ21
257 pencils

i like it. a change of perspective that is simple and works.
what more do you want?

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