Curel: Drop

Curel: Drop

Complete hydration in just one little pump

Agency: TAXI Montreal, Canada

Your rating: None

Comments

???????????!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

The line ruins it all.

http://www.reinhardkrug.de/

I think it's great. The line was not necessary, but it doesn't ruine the concept.

everartz's picture

is this supposed to make any sense!?

BRILLLLLLLLLLLLLLLLLLLLLLIANT. GREAAAAAAAAAAAAAAAAAAAAAT. SUUUUUUUUUUUUPER.

ok jay, would you please enlighten us?

so were you the writer, or art director jay.
please point out the brilliance in this concept, cos im blind.

I don’t like it. Yes, that’s it.

The line is bad. The idea is okay.

kinda boring to me....just a couple of product shots...one of which looks sorta like a droplet...

i guess there is something to say about its simplicity tho..

www.ashlandic.com

ivan's picture

The top view of the product suggests a drop of water.

I guess that´s all. not much more to say.

is the top perspective of the product
anyway this isn't brilliant,a droplet doesn't alway mean hydration

Well done and different.

Is that you ?
Maybe you know the credits...

An old Taxi driver

Nice.

It should just say 'Complete hydration'. :)

OMG!!!! Things that look like other things!!!! I thought they had prohibited this kind of ads back in 1998.

chinaski's picture

KUDOS to taxi

Yeah but no, but yeah, but no but, yeah but...

No good.

I think I'll call it the 'Award' formula.

i like it. a change of perspective that is simple and works.
what more do you want?

"there's nothing more difficult than a line"p.picasso

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