Cupko: Croatian product for Brazilian wax

Let everything run smoothly tonight!

On the soccer match day BRAZIL vs. CROATIA during the World cup, we decided to support our national football team vs. Brazil wishing them: Let everything run smoothly tonight! Croatian product for Brazilian wax. We used a page turning movement in newspaper to show the effect of depilation on Brazilian flag, showing product benefits in a simple and funny way.

Advertising Agency: Imago, Croatia
Creative Director: Igor Mladinovic
Art Director / Illustrator: Darko Bosnar
Copywriters: Darko Bosnar, Igor Mladinovic, Goran Bader
Account: Martina Bek
Additional credits: Hrvoje Hrvatin
Published: June 2014

4 comments

Shraddha_pawar's picture
Shraddha_pawar
357 pencils

hahah funny! but overdone.

Shraddha

damnson's picture
damnson
7775 pencils

Overdone, but it's alright.

An axe murderer of ads.

Darko Bosnar's picture
Darko Bosnar
376 pencils

Hi, Shraddha_pawar and damnson!
Tnx for comments.

Could you please give us link to see how it is "done"?
tnx

art director at IMAGO
Zagreb-CROATIA

kleenex's picture
kleenex
31573 pencils

not bad.

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