Cupko: Croatian product for Brazilian wax
Let everything run smoothly tonight!
On the soccer match day BRAZIL vs. CROATIA during the World cup, we decided to support our national football team vs. Brazil wishing them: Let everything run smoothly tonight! Croatian product for Brazilian wax. We used a page turning movement in newspaper to show the effect of depilation on Brazilian flag, showing product benefits in a simple and funny way.
Advertising Agency: Imago, Croatia
Creative Director: Igor Mladinovic
Art Director / Illustrator: Darko Bosnar
Copywriters: Darko Bosnar, Igor Mladinovic, Goran Bader
Account: Martina Bek
Additional credits: Hrvoje Hrvatin
Published: June 2014