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Armours Cefalus

Agency: 
Published/Aired: 
January 2009
Description: 

Keep it Safe

Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Michele Mariani
Vice Creative Director: Luca Cortesini
Art Director: Daniel Cambò
Copywriter: Daniele Bona
Illustrators: Emilano Bolis, Alessandra Postelli

Comments (13)

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Highest Rated

icanthink's picture
icanthink
Activity Score 270

Good execution.

Guest's picture
Guest

No.

picktokyo's picture
picktokyo
Activity Score 1404

get lost

ivan's picture
ivan

Not sure if you're replying to the above comment, but I would like to ask for more elaborate comments. Let's keep the discussion more professional.

We have many student readers who want to understand why certain ads work and others don't. Thanks!

Lüerzers's picture
Lüerzers
Activity Score 108

Yes, there are some people who would like to know the difference between a bad ad, and ads you guys would love to be in the credits, but aren't.

------------
Don't let it go to your head.
L.A.O.S - www.luerzersarchive.net

Guest's picture
Guest

Why only fish?

Very confused ad.

OUTFIT's picture
OUTFIT
Activity Score 46

The more I look at them the more I love them...

The Devil is truly in details!

Ad_boy's picture
Ad_boy
Activity Score 95

I think these are pretty cool. As OUTFITS says, they kind of grow on you. I wonder if there isn't maybe some kind of prejudice going on here against anything from Italy?

_______,
^ ^

MindZoo's picture
MindZoo
Activity Score 119

If this ad was ORIGINAL I would say that it's not bad, but it's a blatant ripoff. So boo.

See the "Fish" version and compare it to this:

http://www.ccsp.com.br/_img/full/novo/18652.jpg

Cheap knockoff.

brainzed's picture
brainzed
Activity Score 652

Wow. The one you mentioned was really amazing!
any credits?

Guest's picture
Guest

Wow, the link that Mind Zoo has blows these out of the water, sorry dudes you've been ousted.

Guest's picture
Guest

safe? It's dead!!!! It's not safe...

ska's picture
ska
Activity Score 61

If you store fish in armour, wouldn't it rot?

icanthink's picture
icanthink
Activity Score 270

Good execution.

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