Cuki Aluminum foil: Armours Pulpus

Keep it Safe

Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Michele Mariani
Vice Creative Director: Luca Cortesini
Art Director: Daniel Cambò
Copywriter: Daniele Bona
Illustrators: Emilano Bolis, Alessandra Postelli
Published: January 2009

15 comments

Guest's picture
Guest

Nonsense,,,

ivan's picture
ivan

Please be more elaborate with your comments. Thank you!

Ivan Raszl, admin of AotW

Guest's picture
Guest

Agreed. Commenters should be less jealous and more useful for this community.

Nice art direction btw

Guest's picture
Guest

Sorry Ivan.

Really nonsense.
Ok now? ;-)

ivan's picture
ivan

We're getting there. :)

Ivan Raszl, admin of AotW

OUTFIT's picture
OUTFIT
46 pencils

I think all 3 are great!

It works because it communicates the "literal" metallic protection...

Pretty straightforward and with the Italian panache.

Good job, paisanos :)

Guest's picture
Guest

Love your irony.

OUTFIT's picture
OUTFIT
46 pencils

Thanks!

there sure is plenty of iron-y...
;)

Guest's picture
Guest

Good Job.

Guest's picture
Guest

German torna!

Guest's picture
Guest

the armour is to keep the guy inside safe, not as food. i think there is a transfered epithet in the visual which is not quite befitting.

Guest's picture
Guest

It's basically saying Armour your food...interesting approach, very nice/clean executions and not a bad idea in general...

NatalieM's picture
NatalieM
1687 pencils

The art direction is pretty awesome.

-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com

izmild's picture
izmild
770 pencils

Nice ART...

icanthink's picture
icanthink
270 pencils

Good execution.

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