Cuki Aluminum foil: Armours Cefalus

Keep it Safe

Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Michele Mariani
Vice Creative Director: Luca Cortesini
Art Director: Daniel Cambò
Copywriter: Daniele Bona
Illustrators: Emilano Bolis, Alessandra Postelli
Published: January 2009

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13 comments

Guest's picture
Guest

No.

picktokyo's picture
picktokyo
1404 pencils

get lost

ivan's picture
ivan

Not sure if you're replying to the above comment, but I would like to ask for more elaborate comments. Let's keep the discussion more professional.

We have many student readers who want to understand why certain ads work and others don't. Thanks!

Ivan Raszl, admin of AotW

Lüerzers's picture
Lüerzers
108 pencils

Yes, there are some people who would like to know the difference between a bad ad, and ads you guys would love to be in the credits, but aren't.

------------
Don't let it go to your head.
L.A.O.S - www.luerzersarchive.net

Guest's picture
Guest

Why only fish?

Very confused ad.

OUTFIT's picture
OUTFIT
46 pencils

The more I look at them the more I love them...

The Devil is truly in details!

Ad_boy's picture
Ad_boy
54 pencils

I think these are pretty cool. As OUTFITS says, they kind of grow on you. I wonder if there isn't maybe some kind of prejudice going on here against anything from Italy?

_______,
^ ^

MindZoo's picture
MindZoo
119 pencils

If this ad was ORIGINAL I would say that it's not bad, but it's a blatant ripoff. So boo.

See the "Fish" version and compare it to this:

http://www.ccsp.com.br/_img/full/novo/18652.jpg

Cheap knockoff.

brainzed's picture
brainzed
652 pencils

Wow. The one you mentioned was really amazing!
any credits?

Guest's picture
Guest

Wow, the link that Mind Zoo has blows these out of the water, sorry dudes you've been ousted.

Guest's picture
Guest

safe? It's dead!!!! It's not safe...

ska's picture
ska
61 pencils

If you store fish in armour, wouldn't it rot?

icanthink's picture
icanthink
270 pencils

Good execution.

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