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Published/Aired: 
May 2008
Description: 
Advertising Agency: Saatchi & Saatchi Vietnam
Executive Creative Directors: Steve Hough
Creative Directors: Joel Clement
Art Directors: Joel Clement, Linda Pham
Copywriters: Steve Hough, Chi-Minh De Leo

Comments (26)

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Highest Rated

Guest's picture
Guest

****This is the kind of work that makes you feel as if the quality of writing in advertising can be right up there with 'real' writing work like novels and magazine articles. ****

That is a bit of a stretch, don't you think Philip? Advertising being compared to novels? I highly doubt it.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Beautiful art direction. Fantastic typography. Great writing (especially towards the end of body copy.) Very inspiring work.

phoamcor's picture
phoamcor
Activity Score 1284

Very good line. My second favourite of the campaign.

erick_strange's picture
erick_strange
Activity Score 4

USA is NOT AMERICA.

Ad_Man's picture
Ad_Man
Activity Score 826

i hate when people refer to usa as america. but, what the hell! that line is great!!

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

So solid

bemfica's picture
bemfica
Activity Score 25

the best rating i've seen here so far. by the way, I like this big space for the line. well done, saatchi strikes again

jai hind's picture
jai hind
Activity Score 356

very powerful
very beautiful

jai hind
art director

getconnected2001's picture
getconnected2001
Activity Score 987

magic of superb copy!

kgeiger's picture
kgeiger
Activity Score 7287

Really nice lines.
And as to the America or USA question, the proper designation is probably a matter of target audience...

Calibarak's picture
Calibarak
Activity Score 302

Scam

McBain5000's picture
McBain5000
Activity Score 115

i'm spotting typos everywhere - scam!

pmoniz's picture
pmoniz
Activity Score 35

these are wonderful, well done.

"USA is not America!" blah blah blah. Get over it.

WWWorker's picture
WWWorker
Activity Score 121

Stay serious, guys, it's just another "war museum" campaign using old black & white pics and so so lines... We've seen so much better.

Remember this one for the D-Day museum (Cannes lion in 2001) : "It was called the longest day, but for the soldiers in Company A, it ended at 7:15" (old photo of dead GIs), or "When a plane went down that morning, you didn't need a little black box to tell you why" (old pic of crashed military plane). Just an example amongst many others.

Not bad, but not an award !

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

Those lines are not nearly as hard-hitting, though.

dnguyen's picture
dnguyen
Activity Score 81

I have to disagree with you. you can say i might be biased by i'm vietnamese, or that i'm only a student. but this ad has far more attitude than the d-day campaign (i looked at it on google). Of course, it's not for an audience that is american patriotic, but it is the true story of an american humiliation. try read the body copy maybe you learn something.

Calibarak's picture
Calibarak
Activity Score 302

Blah, blah, scam blah. Pick your noses in public.

Ad Fanatic who hate Rip-Offs...'s picture
Ad Fanatic who ...
Activity Score 58

Oh... Saatchi Vietnam, and there's only one Vietnamese in the credits of 9 person?

Ad Fanatic who hate Rip-Offs...'s picture
Ad Fanatic who ...
Activity Score 58

Oh... Saatchi Vietnam, and there's only one Vietnamese in the credits of 9 person?

dnguyen's picture
dnguyen
Activity Score 81

... I see 6 people on credit list, and 2 vietnamese names. by the way, in vietnam most creatives are expats. Ignorance is bliss

kre8's picture
kre8
Activity Score 989

i dont see roger makak's name anywhere.

buddhafly's picture
buddhafly
Activity Score 5

we're all one people in this world baby. lets hug and get along.

philiprowell's picture
philiprowell
Activity Score 11

this is lovely work. There are so many opportunities for work like this in Asia but so few agencies seem to take them. This is the kind of work that makes you feel as if the quality of writing in advertising can be right up there with 'real' writing work like novels and magazine articles. Brilliant.

Guest's picture
Guest

****This is the kind of work that makes you feel as if the quality of writing in advertising can be right up there with 'real' writing work like novels and magazine articles. ****

That is a bit of a stretch, don't you think Philip? Advertising being compared to novels? I highly doubt it.

Margaret Gay's picture
Margaret Gay
Activity Score 144

love it love it love it!!!

mith85's picture
mith85
Activity Score 242

This is really engaging. And the copy is great - makes me actually want to visit this museum.

Guest's picture
Guest

i am vietnamese and i completly disagree with the ad. it's just for non-vietnamese who doesn't know a thing about vietnam. but what a hell - the ad's target isn't for vietnamese anyway. i hate the way people takes the vietnam war for granted, think it's like a PS3 games (one just launched this x'mas) or something to get fame.

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