Advertising Agency: Saatchi & Saatchi Vietnam
Executive Creative Directors: Steve Hough
Creative Directors: Joel Clement
Art Directors: Joel Clement, Linda Pham
Copywriters: Steve Hough, Chi-Minh De Leo
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26 Comments
Beautiful art direction. Fantastic typography. Great writing (especially towards the end of body copy.) Very inspiring work.
Very good line. My second favourite of the campaign.
USA is NOT AMERICA.
i hate when people refer to usa as america. but, what the hell! that line is great!!
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
So solid
the best rating i've seen here so far. by the way, I like this big space for the line. well done, saatchi strikes again
very powerful
very beautiful
jai hind
art director
magic of superb copy!
Really nice lines.
And as to the America or USA question, the proper designation is probably a matter of target audience...
Scam
i'm spotting typos everywhere - scam!
these are wonderful, well done.
"USA is not America!" blah blah blah. Get over it.
selling illusions
Stay serious, guys, it's just another "war museum" campaign using old black & white pics and so so lines... We've seen so much better.
Remember this one for the D-Day museum (Cannes lion in 2001) : "It was called the longest day, but for the soldiers in Company A, it ended at 7:15" (old photo of dead GIs), or "When a plane went down that morning, you didn't need a little black box to tell you why" (old pic of crashed military plane). Just an example amongst many others.
Not bad, but not an award !
Those lines are not nearly as hard-hitting, though.
--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
I have to disagree with you. you can say i might be biased by i'm vietnamese, or that i'm only a student. but this ad has far more attitude than the d-day campaign (i looked at it on google). Of course, it's not for an audience that is american patriotic, but it is the true story of an american humiliation. try read the body copy maybe you learn something.
Blah, blah, scam blah. Pick your noses in public.
Oh... Saatchi Vietnam, and there's only one Vietnamese in the credits of 9 person?
Oh... Saatchi Vietnam, and there's only one Vietnamese in the credits of 9 person?
... I see 6 people on credit list, and 2 vietnamese names. by the way, in vietnam most creatives are expats. Ignorance is bliss
i dont see roger makak's name anywhere.
we're all one people in this world baby. lets hug and get along.
this is lovely work. There are so many opportunities for work like this in Asia but so few agencies seem to take them. This is the kind of work that makes you feel as if the quality of writing in advertising can be right up there with 'real' writing work like novels and magazine articles. Brilliant.
****This is the kind of work that makes you feel as if the quality of writing in advertising can be right up there with 'real' writing work like novels and magazine articles. ****
That is a bit of a stretch, don't you think Philip? Advertising being compared to novels? I highly doubt it.
love it love it love it!!!
This is really engaging. And the copy is great - makes me actually want to visit this museum.
i am vietnamese and i completly disagree with the ad. it's just for non-vietnamese who doesn't know a thing about vietnam. but what a hell - the ad's target isn't for vietnamese anyway. i hate the way people takes the vietnam war for granted, think it's like a PS3 games (one just launched this x'mas) or something to get fame.