26 comments

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Beautiful art direction. Fantastic typography. Great writing (especially towards the end of body copy.) Very inspiring work.

phoamcor's picture
phoamcor
1284 pencils

Very good line. My second favourite of the campaign.

erick_strange's picture
erick_strange
4 pencils

USA is NOT AMERICA.

Ad_Man's picture
Ad_Man
828 pencils

i hate when people refer to usa as america. but, what the hell! that line is great!!

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

R. Rinaldi's picture
R. Rinaldi
686 pencils

So solid

bemfica's picture
bemfica
25 pencils

the best rating i've seen here so far. by the way, I like this big space for the line. well done, saatchi strikes again

jai hind's picture
jai hind
356 pencils

very powerful
very beautiful

jai hind
art director

getconnected2001's picture
getconnected2001
989 pencils

magic of superb copy!

kgeiger's picture
kgeiger
7092 pencils

Really nice lines.
And as to the America or USA question, the proper designation is probably a matter of target audience...

Calibarak's picture
Calibarak
302 pencils

Scam

McBain5000's picture
McBain5000
115 pencils

i'm spotting typos everywhere - scam!

pmoniz's picture
pmoniz
35 pencils

these are wonderful, well done.

"USA is not America!" blah blah blah. Get over it.

WWWorker's picture
WWWorker
121 pencils

Stay serious, guys, it's just another "war museum" campaign using old black & white pics and so so lines... We've seen so much better.

Remember this one for the D-Day museum (Cannes lion in 2001) : "It was called the longest day, but for the soldiers in Company A, it ended at 7:15" (old photo of dead GIs), or "When a plane went down that morning, you didn't need a little black box to tell you why" (old pic of crashed military plane). Just an example amongst many others.

Not bad, but not an award !

Rachel.Mann's picture
Rachel.Mann
450 pencils

Those lines are not nearly as hard-hitting, though.

dnguyen's picture
dnguyen
81 pencils

I have to disagree with you. you can say i might be biased by i'm vietnamese, or that i'm only a student. but this ad has far more attitude than the d-day campaign (i looked at it on google). Of course, it's not for an audience that is american patriotic, but it is the true story of an american humiliation. try read the body copy maybe you learn something.

Calibarak's picture
Calibarak
302 pencils

Blah, blah, scam blah. Pick your noses in public.

Ad Fanatic who hate Rip-Offs...'s picture
Ad Fanatic who ...
58 pencils

Oh... Saatchi Vietnam, and there's only one Vietnamese in the credits of 9 person?

Ad Fanatic who hate Rip-Offs...'s picture
Ad Fanatic who ...
58 pencils

Oh... Saatchi Vietnam, and there's only one Vietnamese in the credits of 9 person?

dnguyen's picture
dnguyen
81 pencils

... I see 6 people on credit list, and 2 vietnamese names. by the way, in vietnam most creatives are expats. Ignorance is bliss

kre8's picture
kre8
989 pencils

i dont see roger makak's name anywhere.

buddhafly's picture
buddhafly
5 pencils

we're all one people in this world baby. lets hug and get along.

philiprowell's picture
philiprowell
11 pencils

this is lovely work. There are so many opportunities for work like this in Asia but so few agencies seem to take them. This is the kind of work that makes you feel as if the quality of writing in advertising can be right up there with 'real' writing work like novels and magazine articles. Brilliant.

Guest's picture
Guest

****This is the kind of work that makes you feel as if the quality of writing in advertising can be right up there with 'real' writing work like novels and magazine articles. ****

That is a bit of a stretch, don't you think Philip? Advertising being compared to novels? I highly doubt it.

Margaret Gay's picture
Margaret Gay
144 pencils

love it love it love it!!!

mith85's picture
mith85
242 pencils

This is really engaging. And the copy is great - makes me actually want to visit this museum.

Guest's picture
Guest

i am vietnamese and i completly disagree with the ad. it's just for non-vietnamese who doesn't know a thing about vietnam. but what a hell - the ad's target isn't for vietnamese anyway. i hate the way people takes the vietnam war for granted, think it's like a PS3 games (one just launched this x'mas) or something to get fame.

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