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Donations

Published/Aired: 
May 2008
Description: 
Advertising Agency: Saatchi & Saatchi Vietnam
Executive Creative Directors: Steve Hough
Creative Directors: Joel Clement
Art Directors: Joel Clement, Linda Pham
Copywriters: Steve Hough, Chi-Minh De Leo

Comments (42)

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Highest Rated

RoodDood's picture
RoodDood
Activity Score 46

my favourite of the lot. great campaign overall.

smithson44's picture
smithson44
Activity Score 8

Very very good. Maybe too much space for the headline.

jazarah's picture
jazarah
Activity Score 1262

amazing, i like it

phoamcor's picture
phoamcor
Activity Score 1284

The other lines are way better.
This one is assholey and sarcastic and wholly inappropriate.

erick_strange's picture
erick_strange
Activity Score 4

USA is NOT AMERICA.

Bárbara Guilherme's picture
Bárbara Guilherme
Activity Score 38

Yes! it is unfair, because only USA participated in that war. So, they were generalizing the America.

crisis's picture
crisis
Activity Score 189

Come celebrate the death of American soldiers.

Thanks, but no.

Davosk's picture
Davosk
Activity Score 4815

No one is saying it's a celebration. It's a fact, it happened. The whole thing was a huge fucking disaster and American deaths was nothing compared to all the innocent lives lost there, as with any war involving the American Military offensive. America, pull your head out of your arse.
I'm talking about the United States of America, just to make that clear.

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

FAIL. Donations = All the bombs those planes are dropping on Vietnam, genius. Read the tiny print under the huge copy. It explains it, probably to ward off stupid comments from buttsore Americans who read this and get offended.

crisis's picture
crisis
Activity Score 189

Yes, I understand the line. Perhaps you should try to read between them. In the third ad it says, "brought America to its knees" and "the superpower becomes powerless." This is a celebration of death - how poor innocent farmers struck back at the 'evil' American empire.

Japan attacked the US first, but we don't make Hiroshima Museum ads that say, "Paybacks a bitch, huh?"

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

Nah, cause the US already paid 'em back with those silly little internment camps.

crisis's picture
crisis
Activity Score 189

Thanks for the history lesson. Really not sure how that fits into the argument, but a decent troll nonetheless.

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

No problemo, not really sure how Japan fit in the argument in the first place, so I thought I'd throw out that little gem for shit and giggles.

dnguyen's picture
dnguyen
Activity Score 81

What does japan have to do with this you silly american idiot.

sorry did vietnam attack america first?

All this ad is saying is that the ingenious viet cong fighters used this tunnel of cu chi to beat the americans because they are too stong otherwise. so they found a way to make them weak. that why super power is powerless. many vietnamese die in cu chi too from bombs from america. so what are you talking about!

You are mixing your war with japan and this, it makes no sense. 2 different stories, by the way you lost the war in vietnam, did you know that? stupid american! its because of people like you that people around the world hate americans. a shame for all the other american man that are very good people!

crisis's picture
crisis
Activity Score 189

It's called an analogy. Let me break it down for you.

America attacks Vietnam -> Vietnam wins, makes an ad glorifying American deaths.

Japan attacks US -> US wins, does NOT make an ad glorifying Japanese deaths (in Hiroshima or elsewhere).

This is the difference I was trying to bring to light. It's seems insensitive to me to glorify the deaths of one's enemies in advertising - especially after so much time.

They are powerful ads, but they purposely seem to be riding the anti-american sentiment to sell a product.

dnguyen's picture
dnguyen
Activity Score 81

are you serious or is this a joke? you can't be that idiot. Maybe you can... there is no anti american sentiment in vietnam. we love americans. this is only REALITY. And both sides fought brave. if you have feeling this is offensive to you, you are really the stupid american nobody like wand wants to know. go out of you country and discover the world, discover the real world!

dnguyen's picture
dnguyen
Activity Score 81

sorry and i would like to say, you analagy makes no sense. you reason like somebody who is 11 years old. again, maybe that just your uncultured mind.

copypastewriter's picture
copypastewriter

the analogy is totally pertinent, the U.S doesn't go around making ads glorifying death, even those of its past ennemies. on another note, the idiotic assumption that America invaded vietnam is totally ludicrous, you should check your facts before blurting out such nonsense. It was the communist north Vietnam that invaded south Vietnam (which was under american protection) and forced the U.S to intervene. Also, it's kind of ridiculous to praise the Vietcong "victory" as they lost ten times as many soldiers as the americans did in that war. But of course communist regimes don't really care about the value of human life, so i'm not surprised. Anyway the ad is actually good, well thought out. However, it's of no small interest to point out that it's a vietnamese ad, in the style of american advertising, a complete paradox to communism...so did America really lose? Vietnam was only a battle in the cold war, and it doesn't matter if you lose a battle, what matters is who wins the war...guess who won.

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

Wow. You're a class act. The epitome of an ugly American. Most Americans have accepted it and moved on.

Also...you just said:
"Also, it's kind of ridiculous to praise the Vietcong "victory" as they lost ten times as many soldiers as the americans did in that war."

So who's glorifying death now?

everartz's picture
everartz
Activity Score 7609

whats the copy???
--
Everartz

| Everartz |

Lip's picture
Lip
Activity Score 234
R. Rinaldi's picture
R. Rinaldi
Activity Score 686

So solid

gonzohj's picture
gonzohj
Activity Score 103

Way to go Saatchi Vietnam!!. Love the lines and the attitude.

We are all ignorants, but we don't all ignore the same things...

"We are all ignorants, but we don't all ignore the same things..."

Tincho's picture
Tincho
Activity Score 1093

These are great!

getconnected2001's picture
getconnected2001
Activity Score 987

Love them all.What a campaign.
You made my day.

babylon's picture
babylon
Activity Score 16

"USA is not America"

Well, that is true. Unfortunately, most Americans do not know that.
Some think Florida is South America.
Some think North America is a country.

It just hilarious to watch a program like "Are you smarter than a 5th grader?" and all those videos on youtube showing the average american's knowledge in geography.

btw, love these ads.

Alistair C.'s picture
Alistair C.
Activity Score 692

wow, this line rocks!

Calibarak's picture
Calibarak
Activity Score 302

Same scam team.

McBain5000's picture
McBain5000
Activity Score 115

Nice that the museum can reflect on the lighter side of life - unless it's a goddamn scam of course. The more i think about it, the more i reckon it is...

Kateter's picture
Kateter
Activity Score 2029

boooom! powerful stuff! really really good.

been there and this is totally relevant.

petek's picture
petek
Activity Score 1894

Award winning line!

dnguyen's picture
dnguyen
Activity Score 81

Very nice ad! so powerful! this ad is very meaningful and relevant! good job!

theanc's picture
theanc
Activity Score 2783
andre_j's picture
andre_j
Activity Score 88

proper!

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

ZING!

krautland's picture
krautland
Activity Score 3216

wow, this is pretty damn strong.

Ad Fanatic who hate Rip-Offs...'s picture
Ad Fanatic who ...
Activity Score 58

Oh... Saatchi Vietnam, and there's only one Vietnamese in the credits of 9 person?

dnguyen's picture
dnguyen
Activity Score 81

... I see 6 people on credit list, and 2 vietnamese names. by the way, in vietnam most creatives are expats. Ignorance is bliss

consolidated.db's picture
consolidated.db
Activity Score 545

.

Guest commenter's picture
Guest commenter

something worth looking at in the crowd
great.....

copypastewriter's picture
copypastewriter

the Japan/US analogy is totally pertinent, the U.S doesn't go around making ads glorifying death, even those of its past ennemies. on another note, the idiotic assumption that America invaded vietnam is totally ludicrous, you should check your facts before blurting out such nonsense. It was the communist north Vietnam that invaded south Vietnam (which was under american protection) and forced the U.S to intervene. Also, it's kind of ridiculous to praise the Vietcong "victory" as they lost ten times as many soldiers as the americans did in that war. But of course communist regimes don't really care about the value of human life, so i'm not surprised. Anyway the ad is actually good, well thought out. However, it's of no small interest to point out that it's a vietnamese ad, in the style of american advertising, a complete paradox to communism...so did America really lose? Vietnam was only a battle in the cold war, and it doesn't matter if you lose a battle, what matters is who wins the war...guess who won.

Calibarak's picture
Calibarak
Activity Score 302

Bleh

RoodDood's picture
RoodDood
Activity Score 46

my favourite of the lot. great campaign overall.

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