CTY PK OLA: Bottle

To explain that the puppet of a ventriloquist in a coma is playing spin the bottle with the nurses, you need a lot of free minutes, like the ones CTY PK OLA offers you.
For each minute you talk, CTY PK gives you the next one free.

Agency: Lowe/SSP3, Bogotá, Colombia
Creative Directors: José Miguel Sokoloff, Alejandro Aponte
Art Director: Rodrigo Tarquino
Copywriters: Jairo Lezaca, Ricrado Beltrán
Photographer: Laurie Castelli

5 comments

Twombl's picture
Twombl
184 pencils

Crazy. Great.

the mighty ham's picture
the mighty ham
94 pencils

Nice idea totally ruined by the paragraph that explains the whole ad to the reader.

copycomoelcopi's picture
copycomoelcopi
822 pencils

hoooola, enfermera!

yeah, the copy should go like "to explain whatever it happens here, you need a lot of free minutes" or kinda…

Have Heart's picture
Have Heart
922 pencils

Yeah, the copy is too explaining. And why do they repeat this coma-thing for a second ad?!

By the way, the same concept had been done by a german agency. A woman phones, while looking out of the window. Her husband transforms into a truly sick alien. The line says something like "XY Flatrate. Because some things are just hard to explain."

Fractal Rene's picture
Fractal Rene
65 pencils
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