CTY PK OLA: Bottle
To explain that the puppet of a ventriloquist in a coma is playing spin the bottle with the nurses, you need a lot of free minutes, like the ones CTY PK OLA offers you.
For each minute you talk, CTY PK gives you the next one free.
Agency: Lowe/SSP3, Bogotá, Colombia
Creative Directors: José Miguel Sokoloff, Alejandro Aponte
Art Director: Rodrigo Tarquino
Copywriters: Jairo Lezaca, Ricrado Beltrán
Photographer: Laurie Castelli
5 comments
Crazy. Great.
Nice idea totally ruined by the paragraph that explains the whole ad to the reader.
hoooola, enfermera!
yeah, the copy should go like "to explain whatever it happens here, you need a lot of free minutes" or kinda…
Yeah, the copy is too explaining. And why do they repeat this coma-thing for a second ad?!
By the way, the same concept had been done by a german agency. A woman phones, while looking out of the window. Her husband transforms into a truly sick alien. The line says something like "XY Flatrate. Because some things are just hard to explain."
Well... I liked better the Almap work for Embratel (same benefit, Cannes 2004), take a look:
http://janela.com.br/imagens/cannes/cannes2004_almapbbdo-embratel-trem(600X395).jpg
http://janela.com.br/imagens/cannes/cannes2004_almapbbdo-embratel-carro(600X395).jpg
http://janela.com.br/imagens/cannes/cannes2004_almapbbdo-embratel-aviao(400X600).jpg