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CTS Tourism: Poodle
If you forget trees, trees will forget you.
Become member of CTS. Plant 1 square meter of forest.
CTS. Travellers, not tourists.
Advertising Agency: Leo Burnett Rome, Italy
Art Director: Hilde Capra
Copywriter: Emiliano Antonetti
Photographer: Winkler & Noah
Comments
I think the strat is wrong, and focusing on wrong target. It must focus on order takers.
I think these are a bit disconnected... trees will forget you -> a dog pees on your shoes/you run out of toilet paper? Why? Either the line or the visual is wrong.
Poor placement of the copy. It gets lost in the texture of the image behind it.
"Our factories make cosmetics. We sell hope." -M.Factor
wtf?... hydrants will forget you too?... this isn't working for me...
Nice. I like it. Exspecially art direction.
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