Spoil this poster with a typo and you're a dad man! A good typographer makes a good print.
Advertising Agency: McCann Erickson Roma, Italy
Creative Director: Marco Carnevale
Art Directors: Francesco Basile, Alan Dindo
Copywriter: Alessandro M. Sciortino
Photographer: Francesco Basile
Published: November 2009
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13 Comments
Maybe I understand the idea, but a typographer != proofreader.
What hath God wrought
Remember a similar ad in the One Show ages ago for a typesetting place. Had better art, I think.
C
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这个广告采用的形式很不错。。。古代的印刷术。。。不过其中阳刻的英文字母，应该和现实中的英文是镜像的才对。。。。所以这个广告，有其形而无其神。
Very nice.
that's a good one
isn`t he a DEAD man - insteadt of DAD man?????
one should not take life so seriously - as one will not come out of it alive.
... and THAT would be the point of the ad.
it looks more like a mistake (not made on porpoise). for some reason its not that obvious.
really? It is obvious, especially when the whole point of it being about "a typo."
really? It is obvious, especially when the whole point of it being about "a typo."
LOL. That's very slow of you slowrider... ;)
Very nice.
Simple like a pizza.