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CTBC: Razor
Introducing the new CTBC cable channels. Ultimate entertainment.
Advertising Agency: FabraQuinteiro Comunicações, São Paulo, Brazil
Creative Directors: Paschoal Fabra Neto, Marcelo Aragão
Art Director: Bruno Cirello
Copywriter: Hildebrando Neto
Photographer: Marcelo Ribeiro
Image Retouch: Fernando Vido, Burti HD
Published: November 2007
Comments
plop !
Am I to laugh? WTF?
"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)
what?
I supposed the guy can't take his eyes off the TV, and thus accidentally put toothpaste on a razor rather than a toothbrush?
Doesn't work at all for me, sorry.
i thought so to, but then again: in his bathroom?
- Here I should have written something smarter -
The guys is sleepy, as watching TV overnight.
This ad is very confusing. If they are going for the idea that "you are so mesmerized by the TV that you can't look away," the line should reflect that. Also, if this guy's about to brush his teeth, it's going to get pretty ugly.
www.dasgoodads.com
yeah, the unsettling imagery leaves a bad taste.
i think what they're comparing the excitement of shaving with toothpaste(which would tingle) to the "ulitimate" excitement of the network.
ouch.
WTF? Sharpen my teeth? or My afetershave isnt fresh enough?
Es un camino ya muy recorrido, además creo que la ejecución es muy exagerada
This would be great for 13eme Rue.
"If we did personal hygiene adverts, we'd do them like this."
I understood it when ricklongo explained it, but if the guy shaving his teeth wasn't paying attention to the task in favor of the television, why is the shot so zoomed in, shouldn't it be more subtle and less obvious?
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