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Razor

Published/Aired: 
November 2007
Description: 

Print advertisment created by FabraQuinteiro, Brazil for CTBC, within the category: Media.

Introducing the new CTBC cable channels. Ultimate entertainment.

Advertising Agency: FabraQuinteiro Comunicações, São Paulo, Brazil
Creative Directors: Paschoal Fabra Neto, Marcelo Aragão
Art Director: Bruno Cirello
Copywriter: Hildebrando Neto
Photographer: Marcelo Ribeiro
Retoucher: Fernando Vido, Burti HD

Comments (14)

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Highest Rated

Jimmie's picture
Jimmie
Activity Score 127

Am I to laugh? WTF?

pierrelastname's picture
pierrelastname
Activity Score 2869

plop !

Jimmie's picture
Jimmie
Activity Score 127

Am I to laugh? WTF?

Wordnerd's picture
Wordnerd
Activity Score 6692

what?

ricklongo's picture
ricklongo
Activity Score 1244

I supposed the guy can't take his eyes off the TV, and thus accidentally put toothpaste on a razor rather than a toothbrush?

Doesn't work at all for me, sorry.

Olafski001's picture
Olafski001
Activity Score 1193

i thought so to, but then again: in his bathroom?

ahpitt's picture
ahpitt
Activity Score 342

The guys is sleepy, as watching TV overnight.

dasgoodads's picture
dasgoodads
Activity Score 101

This ad is very confusing. If they are going for the idea that "you are so mesmerized by the TV that you can't look away," the line should reflect that. Also, if this guy's about to brush his teeth, it's going to get pretty ugly.

Nthngmn's picture
Nthngmn
Activity Score 626

yeah, the unsettling imagery leaves a bad taste.

capobvious's picture
capobvious
Activity Score 68

i think what they're comparing the excitement of shaving with toothpaste(which would tingle) to the "ulitimate" excitement of the network.

craftsman's picture
craftsman
Activity Score 67

ouch.

Ratters77's picture
Ratters77
Activity Score 26

WTF? Sharpen my teeth? or My afetershave isnt fresh enough?

vaoleo's picture
vaoleo
Activity Score 81

Es un camino ya muy recorrido, además creo que la ejecución es muy exagerada

kgeiger's picture
kgeiger
Activity Score 7312

This would be great for 13eme Rue.
"If we did personal hygiene adverts, we'd do them like this."

december's picture
december
Activity Score 93

I understood it when ricklongo explained it, but if the guy shaving his teeth wasn't paying attention to the task in favor of the television, why is the shot so zoomed in, shouldn't it be more subtle and less obvious?

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