CSS Versicherung AG: Cash

We present the first health insurance options with no-claim bonus.

Advertising Agency: Beaufort 8, Stuttgart, Germany
Creative Directors: Philipp Heimsch, Jonas Ruch
Art Director: Annette Petry
Copywriter: José A. Diego Ferreiro
Photographer: Günther Philipp
Published: May 2007

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4 comments

pierrelastname's picture
pierrelastname
2869 pencils

uffffffffffffffff !!! old old old old and done thousand of times!!!

slip's picture
slip
919 pencils

What's going on here? What are they trying to communicate? I
*****

SJB

Guest commenter's picture
Guest commenter

actually i think the headline is great... if you know the language...

Guest's picture
Guest

Yes, they're putting the "li" besides "Tarif" (and other words on the previous ads) to indicate how small you have to actually pay

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