CSS Versicherung AG: Cash

We present the first health insurance options with no-claim bonus.

Advertising Agency: Beaufort 8, Stuttgart, Germany
Creative Directors: Philipp Heimsch, Jonas Ruch
Art Director: Annette Petry
Copywriter: José A. Diego Ferreiro
Photographer: Günther Philipp
Published: May 2007


pierrelastname's picture
2869 pencils

uffffffffffffffff !!! old old old old and done thousand of times!!!

slip's picture
919 pencils

What's going on here? What are they trying to communicate? I


Guest commenter's picture
Guest commenter

actually i think the headline is great... if you know the language...

Guest's picture

Yes, they're putting the "li" besides "Tarif" (and other words on the previous ads) to indicate how small you have to actually pay

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