Crystal Light: Truffles

The calories that you save on a drink, could be better invested on a treat.

Advertising Agency: DLC / Ogilvy & Mather, Puerto Rico
Creative Director: Rafael Sepúlveda
Art Director: Francisco Fernández
Copywriters: Sarai Meléndez / Marimar González
Photographer: Tony Hutchings

Published: 
March, 2012

6 comments

certaintly's picture
certaintly
3994 pencils

copy and font ruins it

metis's picture
metis
413 pencils

Love the concept, so true. Type choice and logo placement are gross.

pierrelastname's picture
pierrelastname
2869 pencils

boooooooring.

jcferrer87's picture
jcferrer87
54 pencils

I guess you must be an AWESOME ADVERTISING GURU, right?

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Yay, your usp is that this makes me fat. Well done strategy!

kleenex's picture
kleenex
40296 pencils

They have a concept, just not on that woks so well.

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