Crystal Light: Truffles

The calories that you save on a drink, could be better invested on a treat.

Advertising Agency: DLC / Ogilvy & Mather, Puerto Rico
Creative Director: Rafael Sepúlveda
Art Director: Francisco Fernández
Copywriters: Sarai Meléndez / Marimar González
Photographer: Tony Hutchings
Published: March 2012

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certaintly's picture
4060 pencils

copy and font ruins it

metis's picture
413 pencils

Love the concept, so true. Type choice and logo placement are gross.

pierrelastname's picture
2869 pencils


Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Yay, your usp is that this makes me fat. Well done strategy!

kleenex's picture
26878 pencils

They have a concept, just not on that woks so well.

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