Crystal Light: Truffles

The calories that you save on a drink, could be better invested on a treat.

Advertising Agency: DLC / Ogilvy & Mather, Puerto Rico
Creative Director: Rafael Sepúlveda
Art Director: Francisco Fernández
Copywriters: Sarai Meléndez / Marimar González
Photographer: Tony Hutchings
Published: March 2012

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5 comments

certaintly's picture
certaintly
4060 pencils

copy and font ruins it

metis's picture
metis
413 pencils

Love the concept, so true. Type choice and logo placement are gross.

pierrelastname's picture
pierrelastname
2869 pencils

boooooooring.

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

Yay, your usp is that this makes me fat. Well done strategy!

kleenex's picture
kleenex
22728 pencils

They have a concept, just not on that woks so well.

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