Cruzeiro do Sul University: Irreplaceable, 3

Are you irreplaceable?

Advertising Agency: FCB Brasil, Sao Paulo, Brazil
Executive Creative Directors: Joanna Monteiro, Max Geraldo
Creative Director: Ricardo Dona Martin
Art Directors: Bruno Barco, Adriano Alarcon
Copywriter: André Bittar
Art Buyers: Tina Castro, Daniel Gonçalves
Photographer: Hugh Kretschmer
Graphics Producers: Edgardo Pasotti, Diego Bischoff
Published: May 2014

9 comments

Pete R.'s picture
Pete R.
1877 pencils

Scary thought. :/ Good ad!

Art & Illustration

morse's picture
morse
16348 pencils

Bizarre. Good client.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sold's picture
sold
3219 pencils

yeah, good client indeed.
very very very scary.
did run for real or for awards?
never mind

Guest's picture
Guest

I like the message but it's a little weird on visual.

kleenex's picture
kleenex
31481 pencils

Certainly different.

kleenex's picture
kleenex
31481 pencils

Certainly different.

luizasato's picture
luizasato
2 pencils

Creative, original and beautifully done. Awesome job.

Karina 's picture
Karina

Wow! Max, crossing paths, I can not believe you are behind these ads, top job... Muito bacana o seu portfolio, quanto tempo cara! E voce nada pelo mundo da publicidade aqui no Brasil? xxx Karina

VeronicaFranco's picture
VeronicaFranco
669 pencils

Genius

“Advertising; A judicious mixture of flattery and threats.”
― Stephen Leacock

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