Cruzan Rum: Legendary Rum of St. Croix, Tide
The islanders claim there are only three perfect times to enjoy rum: high tide, low tide, and in-between tide.
In a world full of liquor brands without a history, the Legendary Rum of St. Croix campaign uses 240 years of island legends, heritage and imagery to remind consumers that Cruzan is an authentic, premium rum. To create a mystique around Cruzan Rum by romanticizing the islanders’ long history of making rum, drinking rum and embracing the true rum lifestyle.
Advertising Agency: Fallon Minneapolis, USA
Creative Directors: Dave Damman
Copywriter: Dean Buckhorn
Manager of Art Buying: Dave Lewis
Art Buyers: Kerri Jamison, Jennifer David
Production Company: Mason Vickers
Photographer: Nadav Kander
Representation: Stockland Martel
Producer: Tom Mason
Retoucher: Kander Studios
Published: July 2009
6 Comments
the copy blends into the background, but i like the art
El copy se pierde. EL agua parece irreal, el mensaje no dice nada.
best of the bunch in term of copy.
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~ Quite obviously, I have gathered no moss ! ~
Bravi! These are the kind of titles that I would read again and again
Note sure it needed quite so many, I like the outdoor one's more.
But a solid capaign, with subtle emphasis on the yellow branding..
nice gentle art directon as well
www.jpmountford.com
Some of these lines are really nice.